Teri Holland (00:02.84)
Hi Jonathan, welcome to the show.
Jonathan Maynard (00:05.052)
Hi, how's it going? Thank you for having me.
Teri Holland (00:07.554)
Thanks for being here. I've been looking forward to this. So let's jump right in. You have built multiple seven figure businesses without any outside funding. So what was the biggest mindset shift that you had to make to move from grit driven hustle to sustainable scalable growth in your business?
Jonathan Maynard (00:30.886)
Probably the biggest mindset shift that I had to make was looking at things from an internal versus external perspective. So for me, I always thought that it was stuff out there. It was the leads, it was the employees, it was everything outside of me that was the thing that was causing my business to either succeed or fail. And for me, the biggest mindset
Teri Holland (00:58.062)
you
Jonathan Maynard (01:00.454)
change that I had to make was realizing that it's about really my internal state that drives that business forward. That it's the narratives that I build around these things, whether that's employees or whether it's about cashflow or things like that, the self-limiting beliefs, the narratives that really dominated me.
And once I figured that out and change from, you know, in psychology, call an external locus of control to an internal locus of control. And I'd heard about that, but I didn't realize that somebody could change. thought that that was just a static thing that you were born with that either you had an external or internal locus control and that's just how it was. And then through really great coaches and mentors.
Teri Holland (01:33.123)
Yeah.
Jonathan Maynard (01:47.8)
was able to take that and then say, okay, no, it's really not about anything that's external. There are external factors, but the thing that gives you peace and calm in it is how you handle it internally.
Teri Holland (01:52.205)
Hahaha
Teri Holland (01:56.43)
Mm-hmm.
Teri Holland (02:02.958)
Great, and can you give us like a little tidbit of how you made that shift to shifting from that external locus of control to internal, like maybe one thing that you did that helped make the difference?
Jonathan Maynard (02:15.952)
Meditation, believe it or not, is almost as woo woo as that sounds. Cause I wasn't a big meditation person. I tried meditating like a bunch of people like, meditation's really great. And so I sat and I would just sit there for like five minutes and have some music going. And then I would just think the entire five minutes, just the same spiral going in in my head and just thinking about, I've got that bill to pay. I've got that employee to talk to. I've got that client to call back.
Teri Holland (02:17.72)
Nice.
Teri Holland (02:23.938)
Yeah.
Teri Holland (02:38.732)
Yeah.
Jonathan Maynard (02:44.664)
that wasn't meditation. so, but that's how you start meditation is realizing that your thoughts are just thoughts. You can't control them. They pop up. And then what, meditation does is it teaches you how to observe the thought, but not really let it get you emotionally involved. And you don't have to chase that rabbit. So you just go, that's interesting. And then you just quiet it back down and, you're really focused on breathing and things like that. And
Teri Holland (02:46.99)
Mm-hmm.
Teri Holland (02:54.796)
Yeah.
Jonathan Maynard (03:15.15)
I know it sounds absolutely wild and ludicrous, but that was the thing for me that made the shift, that helped me just regulate myself.
Teri Holland (03:18.594)
Not at all.
Hahaha.
Yeah, no, that's not for us here. That is not out there at all. We are good with that here. Is there a meditation practice or a school of meditation that you find really helpful for you or do you just kind of go with whatever you feel in that moment? How do you do it?
Jonathan Maynard (03:45.628)
So I have a mixed bag. So I use a lot of guided meditations. So I particularly have liked the ones that Joe Dispenza does. I like his kind of way of framing it. And it's really just kind of letting go of the past so that your future can come alive is really kind of the crux of his meditations. And so I like that. also...
Teri Holland (03:48.248)
Okay.
Teri Holland (03:55.981)
Yeah.
Teri Holland (04:08.92)
Yeah.
Jonathan Maynard (04:12.078)
On occasion, like this morning, I just did a session where it's just music and I just focus on breathing and I do like either box breathing, which is where you're just going in for four seconds, you're holding it out for four seconds. And that just helps also regulate it. I like to change it up because I find that if I do the same thing all the time, I tend to get bored in it. And then my mind starts to wander. Even in Joe Dispenses Meditations, I found
Teri Holland (04:38.222)
you
Jonathan Maynard (04:41.414)
Cause I did them and I was doing them and doing them doing them. And then all of a sudden one day I just didn't, I could not concentrate. And then that lasted for like two or three days. And I was like, this is weird. So then I changed and I went to just a silent one and it almost like reset my system. So for me, I use a little bit of a mixed bag depending on how I'm feeling.
Teri Holland (04:59.105)
Okay.
Teri Holland (05:03.916)
Yeah, I love Joe Dispenza's meditations and his work's fantastic. Do you have a favorite of his? I'm just curious.
Jonathan Maynard (05:12.86)
I really like his morning meditation. It's a 20 minute and he does one, a morning one and an evening one. I like that one. And then his outside the box meditation. Yeah.
Teri Holland (05:17.111)
Yeah.
Teri Holland (05:26.74)
cool. Yeah, he's great. He's great. Now, many entrepreneurs, they'll hit a plateau in their business, and especially after having an early success. How can they tell when it's time to shift from doing everything to truly leading? And then what would you say is that first step towards that transition?
Jonathan Maynard (05:48.826)
Well, in my experience, I found that the thing for me was when I could not hold all the plates anymore. So in my journey, I have a service business. So at some point there's only a certain amount of phone calls that you can take and then service delivery. So you get involved in that. And really it comes down to
The first, I guess, venture that you want to go into is the thing that you don't like doing. So for example, if you don't like sales, then that's when you start looking at, okay, hey, I need to hire somebody to do sales or fractional, have somebody help me with sales. Or maybe it's, for example, I do not like the finance side, the administrative side. I'm not a detail person. So that was my first hire. I was like, let me...
Teri Holland (06:27.265)
Okay.
Teri Holland (06:43.662)
Same, same.
Jonathan Maynard (06:47.93)
let me get somebody in here to do that. so moving from that solopreneur to that leader was a bit of a difficult shift. Now I did it fairly quickly in my business just because I had had a business before where I was just a solopreneur and I had the mindset, okay, nobody can do this as good as I can do it. I had some little part-time help, like just help me with some things, but
Teri Holland (07:08.107)
Okay.
Jonathan Maynard (07:18.68)
I always had to be there. I had to be the one that was doing the marketing, that was doing all the things. And then I got burned out because I knew that employees were the answer to just help me grow the business, but I just didn't trust anybody. I didn't think anybody would be able to do it as good as I could do it. And so I had to get over that first and realize that, yeah.
Teri Holland (07:24.398)
Mm-hmm.
Teri Holland (07:37.358)
Yeah.
Teri Holland (07:44.888)
Yeah.
Jonathan Maynard (07:45.436)
people aren't going to do it as good as me and I have to be okay with that. But I also have to be okay with somebody might do it better than
Teri Holland (07:53.772)
Right. How did you get over that trust issue? Because I hear this so often with my clients is they just don't trust someone that they'll take care of it. And what did you do to overcome that?
Jonathan Maynard (08:09.696)
I made a bunch of mistakes. So I trusted people too soon and then it failed. And so that will definitely put a hiccup in you. So you're definitely going to want to go, do I want to do this again? So the answer is yes, you do. But I have a framework now. the reason that I came to this framework is because I delegated too soon. And if you
Teri Holland (08:14.872)
Yeah.
Teri Holland (08:21.667)
Ha ha ha!
Jonathan Maynard (08:36.418)
If you delegate without proper instruction, that's abdication. So you're just abdicating something. You're just throwing your hands up and going, I don't know. Please let somebody else take care of this. Unfortunately, that's bad leadership. And trust me, I know because I did the same, I did that where it's just like, look, I, this is a total blind spot of mine, but I need help. Now there's nothing wrong in saying that, but you still have to have some sort of functional knowledge of how it works.
Teri Holland (08:50.926)
Okay.
Jonathan Maynard (09:06.284)
So if you are the CEO, the founder, the person that runs your business, you really need to know how each section works. Now you don't need to know the nitty gritty, for example. I don't know about cap rate and interest and all these financial terms that my bookkeeper knows or my CFO or my CPA knows, but at least I have some sort of fundamental understanding of the finance so that I can kind of ask the right questions. If you try to...
Teri Holland (09:30.209)
Right.
Jonathan Maynard (09:35.834)
delegate something that you don't understand, then that's where things tend to come off the rails because if you don't have a very foundational and clear understanding on how something should work, then you're going to have a very difficult time training that. And so at that point, then you're going to have to reach out. For example, for me, for finance, okay, I don't have a degree in it. I took maybe a class in it in high school, maybe.
Teri Holland (09:59.768)
Mm-hmm.
Jonathan Maynard (10:05.764)
and that was probably personal finance. And in college, all my math classes were all statistics and things like that. So you do need to find somebody that is a subject matter expert that just knows it. But the good thing to do in the beginning, the thing that worked for me was bringing them on as a partner at first and then just asking them all the questions and not being afraid to ask the questions. And for me, that was another
Teri Holland (10:06.262)
Yeah.
Teri Holland (10:12.216)
Right.
Jonathan Maynard (10:34.576)
breakthrough that I had was being able to ask these people questions without feeling dumb, without feeling stupid. Because the narrative that I was telling myself is, hey, I'm a business owner. I should know this. And it's going to be embarrassing if I go to this vendor and I start asking questions and go, what is lifetime value? What is cap rate? What does this mean? Can you explain it to me? Because we have this fear.
Teri Holland (10:40.941)
Right.
Jonathan Maynard (11:04.111)
that the person on the other side is going to judge us and therefore we don't ask the question because we don't want the judgment and therefore we're never educated. And that's how most people run their business and it's scary and it's how I ran my business for years. So I know, because I was afraid and I didn't know I was afraid. I just thought I should know this. I'll look that up later. You know, playing the big ego thing. And then...
Teri Holland (11:14.157)
Yeah.
Teri Holland (11:28.75)
Right.
Jonathan Maynard (11:30.574)
And then you're not getting the good information from your vendor partners, the people that should know this stuff inside and out, and they can help you so that you can ask the better questions. yeah, for me, that was the biggest change that I had to make in regards to that was just being willing to ask questions and be the expert of your business, but not the expert in each little vertical or each little silo that you've got within your business.
Teri Holland (11:55.032)
Mm-hmm.
Teri Holland (12:00.908)
I think that's so important. And I know, like listening to you talk about this, I've been there where I've been afraid to ask my bookkeeper the question, because I don't want to look stupid or embarrassed. But really, this is what we're paying these people for is for their expert advice and to be able to ask those questions. And that's their expertise. That's bookkeeping is definitely not my expertise.
Jonathan Maynard (12:14.47)
Mm-hmm.
Teri Holland (12:24.418)
But it is, it's that ego game that we come up against of, then they'll know I don't know something. And if they know that I don't know something, what does that mean about me? And really, I think it means that you're a smart business owner for asking the question.
Jonathan Maynard (12:24.838)
For sure.
Jonathan Maynard (12:32.924)
Mm-hmm.
Jonathan Maynard (12:38.522)
Yeah, yeah, but that, but in the moment it is so hard to navigate that because we're just so used to playing those type of ego games and it is, and it's crushing and until you learn that, I don't know, I think you're gonna struggle. I know I did. I struggled big time until I figured that out.
Teri Holland (12:39.448)
Yeah.
Teri Holland (12:49.869)
Yeah.
Teri Holland (13:00.312)
Same, same, absolutely. And you mentioned that you have a framework now that you use when you're bringing in partners into your business to help you with things. So what does that framework look like? Can you give us sort of an idea of that?
Jonathan Maynard (13:14.076)
Sure thing. So the first thing I'm going to look at in any kind of investment is one, is it productive? So does it actually work? I have a, I guess an idea or a thing that I carry with me all the time is I don't buy ideas. Okay. So if somebody brings something to me, it has to work. If a vendor is going to sell me a product, I don't want
Teri Holland (13:34.958)
Hmm.
Jonathan Maynard (13:42.78)
something that is just an idea because that unless I know it's an investment into that idea without Saying that it's going to work So I want to make sure that that it is actually productive The second thing is anytime I'm working with somebody I want to make sure we have a values alignment Because that is absolutely huge and just do do research start googling people and you're gonna find out a lot about them
Teri Holland (13:46.338)
Right.
Teri Holland (14:05.676)
Yeah.
Jonathan Maynard (14:12.348)
So once you find out that it's productive, that it actually works, and that you do have a values alignment, then you're going to look in and go, okay, what is the return on investment on this? So I also want to measure and see how quickly I can get that investment back. So for example, if you're working with a marketing company and they're saying, hey, we want to spend $5,000 on ads,
and it's $1,000 for our management fee. I'm going to ask them, okay, well, let's look at other clients that you've helped do this with. I want to see what that looks like. I want to talk to those clients. And then the next thing that I'm going to look at is that company. What do they stand for? I'm going to go to their profile page. I'm going to start looking at what they're posting on their profile and make sure that there's a values alignment because
Teri Holland (14:51.608)
Yeah.
Jonathan Maynard (15:07.324)
There's been so many, and I've heard horror stories of this. I've luckily never had this happen to where they start endorsing somebody or they go into a partnership with somebody and then they find out that that person believes something counter to what the actual other person believes. For example, if you're, you know, pro this, they might be anti that or they could, like for me, I like...
Teri Holland (15:28.558)
Right.
Jonathan Maynard (15:33.692)
to keep my business above board. go above and beyond. I never want to have a customer or a client feel like they got ripped off or we didn't deliver on our brand. So we're very conscious of that. And I'm very conscious of that. There are people that don't mind doing that, that don't mind ripping you off. And you can tell if you just start digging in. So that's the next thing I do is I dig in and then I look at
Teri Holland (15:45.752)
Mm-hmm.
Teri Holland (15:55.307)
Yeah.
Teri Holland (16:02.798)
Okay.
Jonathan Maynard (16:03.62)
How long is it gonna take to get this investment back? What does this look like? So if it's a marketing partner, what are the measurables? What are the KPIs? I'm always looking at metrics because data doesn't lie. Our feelings are...
Teri Holland (16:15.297)
Mm-hmm.
Jonathan Maynard (16:26.47)
they can deceive us because there are people out there that are really good at manipulating those feelings. Now, once you get to a point, you can see it coming a mile away. But in the beginning, especially as you're evaluating these things, I don't know if you're like I am Teri but I like to believe the best in everybody. I like to believe that everybody's out to do their best and deliver what they say they're gonna deliver. I didn't used to be that way. I used to be super pessimistic. But now with this whole
Teri Holland (16:28.653)
Yeah.
Teri Holland (16:44.696)
Thanks
Teri Holland (16:54.222)
you
Jonathan Maynard (16:55.82)
mindset shift and this change in this like enter inner peace that I now have I also have the feeling that everybody does they they want it they're acting in their own best interest now I now I have to figure out okay is their best interest the same as my best interest and and so you can really dig in and see okay is this is this going to pay off is the thing that they're selling me worth it is it going to
Teri Holland (17:01.421)
Yeah.
Teri Holland (17:13.1)
Right.
Jonathan Maynard (17:22.454)
move the needle in the way that I want it to move it. And that's kind of a buzzword right now, move the needle. Everybody's like, is this going to move the needle? And I don't know if a lot of people understand what that actually means. And so when you're looking at like a KPI dashboard, we use these all over our business, the needle is literally the needle on the dashboard metrics. So if we're going to move the needle of income or anything like that,
Teri Holland (17:32.677)
Hahaha
Jonathan Maynard (17:52.418)
I want to make sure that the thing I'm buying is going to do that, is going to accomplish the goal. And you don't know if it does that until you do your research. So you can't depend on those feelings in a really good sales pitch because I've been sold so many times where it's a really good sales pitch and then nothing.
Teri Holland (17:57.678)
Nice.
Teri Holland (18:07.074)
Mm-hmm.
Teri Holland (18:10.774)
yeah, yeah, I've been there many times. I get that. I totally get that. I want to talk a little more about the values alignment that you're mentioning, because I think, like, I love what you're saying about it and aligning with people who share the same values. But how can you really know? Because I think a lot of business owners, a lot of companies are great at projecting a certain image on their social media and on their website. And then once...
you really get in there, you start to realize that what they're portraying online is not actually who they are or how they run things on the inside. So what are some things that maybe you look for or can you ever know if this is the right person? How do you do that?
Jonathan Maynard (18:53.136)
Yeah, that's always tough. one is going to the, you can always look up who the players are in a business. So if you're being sold something from XYZ company, look at that person's personal LinkedIn and their social profiles. So you can kind of get an idea. So you can see if they line up with kind of your worldview from there. The other thing is the referrals.
Teri Holland (19:12.12)
Yeah.
Jonathan Maynard (19:22.554)
when you're talking to these people, ask about certain core value things that make sense. So if you are very much into sustainability and things, and that's a core value of yours, you wanna make sure that their sustainability efforts are keeping up with what your core value is. So for example, if you're very much into sustainability, but they're dumping oil into the ocean, you're probably gonna have a values conflict.
So digging in there, you're gonna do that. Also searching any kind of legal actions against this company. You're gonna wanna search lawsuits, see who's suing them and for what reasons. You know, cause there's online reviews hit or miss sometimes because even referrals are hit or miss and I tell people this all the time, you know, if somebody asks you for a referral, are you gonna give them?
Teri Holland (19:52.46)
Yeah.
Teri Holland (20:04.664)
Great.
Jonathan Maynard (20:20.356)
Your best or you're to give them your worst? No, you're going to give them your best. You're going to give them the people that you know are going to say good things about you. So that referral is, is key, but you also have to know what questions to ask. Even that referral. one good question I ask all the time is, know, is there something that you wish they did differently or better? So, yeah. And so it's not asking them, Hey, what do they do bad?
Teri Holland (20:23.928)
Yeah.
Teri Holland (20:27.758)
Thanks
Teri Holland (20:42.662)
Jonathan Maynard (20:46.256)
But if you ask them, hey, do wish they did differently or better? They might say something like, I really wish their communication process was bigger, or better. I wish their communication process, they dropped a couple of balls. Well, if one of your core values is no ball dropping or whatever, then okay, we might have a problem here.
Teri Holland (20:46.914)
Right.
Teri Holland (21:04.3)
Yeah. Yeah, that's a great question. love that. Now burnout is really a huge issue for leaders. And what signs would you say that business leaders should be looking for in themselves so they can recalibrate before it's too late and before they get themselves into burnout?
Jonathan Maynard (21:26.62)
Yeah, one, look at your schedule. Are you starting too early? Are you stopping too late? So how long is your workday going? Because if you are starting way too early, if you're waking up and you're just immediately hitting the laptop or whatever you're doing and you're working straight through and then you hit dinner and then you're back at work, that's saying that you have some, that's a red flag.
So why is it? Are you unproductive? Do you have too much to do? Do you need to delegate? So long hours. That's going to be the first thing. Second is your internal state. So start looking. you becoming easily agitated now? Are you hungry? Are you getting upset in traffic? Are there other things that are, that's going on in your life that is reflecting back this sort of imbalance that you have? Everything in our
Teri Holland (22:11.405)
Right.
Jonathan Maynard (22:25.102)
in our world, especially our people, are just mirrors back to us. So when we react, people are just being people. The reaction and the feelings and the, you know, this person made me mad. No, they didn't. That person did a thing that that person does. The mad came from you. They did not put mad into you. The mad was already here. And so,
Teri Holland (22:35.896)
Yeah.
Teri Holland (22:41.217)
Mm-hmm.
Teri Holland (22:52.322)
Yeah.
Jonathan Maynard (22:53.168)
that action just brought it up. So you have to look at that and go, okay, is that leading to burnout? So these sorts of like physical signs and then obviously your health. Let's talk about your sleep. Is that compromised? Because you're so much thinking about your business.
Teri Holland (23:04.174)
Mm-hmm.
Jonathan Maynard (23:16.356)
I can't tell you how many times when I was in burnout and on the ragged edge of just burning everything down, I would wake up at two, three o'clock in the morning and couldn't go back to sleep because my head is spinning. I have so many things going on inside of my head. And then I would just lay there in bed.
terrified that I couldn't go back to sleep because I know I've got to work the next day or take the kids to school or something and then how can I do this when I'm going to be absolutely exhausted and so it starts this vicious cycle. So these little indicators will definitely clue you in that you're on the edge of burnout.
Teri Holland (23:48.716)
Yeah.
Teri Holland (23:57.752)
What did you do when you found yourself in those states where you were either burnt out or on the verge of burnout? How did you course correct things?
Jonathan Maynard (24:07.976)
wow. So the first thing that I had to do was actually take a step back. And that's the hardest thing because what you want to do when you're in that burnout state, you're trying to grab all the plates and keep them spinning. You're trying to do all these things and stepping back is the last thing that you want to do. But it's the first thing that you need to do to get clarity. So
Teri Holland (24:26.765)
Yeah.
Jonathan Maynard (24:34.396)
For me, the big turning point was actually dumping everything onto paper. So everything in my head, I got out of my head because what happens is we create these open loops and the open loop could be, I need to pick up milk at the grocery store. I need to pay my rent bill for my commercial space. I need to order that thing from Amazon for that employee or I need to write that podcast, you know,
Teri Holland (24:44.43)
Mm-hmm.
Teri Holland (24:59.363)
Yeah.
Jonathan Maynard (25:02.468)
script, the notes for it. you have all these things that are open loops in your head and if you don't get them out of your head then that's what's causing that to really just churn in there and your brain is doing a phenomenal job of keeping you reminded but it's spending so much energy doing that that it doesn't have the energy to do the other things. The things that actually get you to where you want to go.
So first thing was just getting everything onto paper. That's every to do, every task, everything I could think of and it takes hours. It takes so much time and it is such, it is a difficult task.
Teri Holland (25:33.995)
Okay.
Jonathan Maynard (25:44.924)
And many people fail at it. Trust me. I failed the first like five times I tried to do it because it's like you get four or five things down and you're just like, uh, and squirrel. And then all of a sudden you start writing it down and you're like, oh yeah, I need to do that. And all of sudden you're at the computer just mashing buttons, like trying to get it done. It's like, that's not what we're doing. So what I suggest doing and it works is you go get a legal pad and a pen and you go drive somewhere to a park.
Teri Holland (25:45.08)
Yeah.
Yep.
Teri Holland (25:54.616)
Hahaha.
Teri Holland (25:59.886)
Yeah.
Jonathan Maynard (26:13.806)
somewhere where you have nothing, leave your phone in your car, and it's just you, a pen, and a legal pad, and you write everything down. Because if you separate yourself from the technology, then you're not going to get distracted. You're not going to go, wait a second. You're just going to have to force yourself to do it and to grind through it. Because then once you get everything out, then you can start categorizing. And the categories that I like to use are
Teri Holland (26:17.742)
Hmm.
Teri Holland (26:32.012)
Yeah.
Jonathan Maynard (26:41.616)
You know do which means you're just gonna do it. You're gonna delegate it or you're gonna delete it. So Delegating and deleting two of my favorite things So if you delegate it then you're gonna have to have a plan for that do they know you know you need to make sure you have a script and and your format and your SOP and Then you can delegate it somebody once they're properly trained But the first thing for me was just getting reading
Teri Holland (26:49.123)
Yeah.
Teri Holland (26:52.706)
Nice.
Jonathan Maynard (27:10.35)
out of my head and onto paper.
Teri Holland (27:12.652)
Yeah, I love that. And I love that suggestion to remove yourself from the technology, go out somewhere where you have to face it then, right? You have to do it. There's nothing else you can do. Great, great advice. When you look back now over the life of your business, and I know you've had a couple of different businesses, what's a lesson that you had to learn the hard way and that you wish every business owner knew from the start?
Jonathan Maynard (27:45.146)
I would say it's going to sound cliche, but it is literally higher, slow, fire, fast. And what I mean is the people that you're bringing into your organization, a lot of times we have several different things that go through an entrepreneur's mind. At least they went through my mind. And it was one is I just need somebody to help. so you put out these job ads and especially if you're a smaller
Teri Holland (27:53.313)
Okay.
Jonathan Maynard (28:14.876)
company or whatnot, you're not going to get the response because people are going to be like, don't know if I want to work for some random small company or you don't have the reach because they want these things and you don't have the ability to start out somebody, hey, we're going to start you out at 130,000 with full medical benefits and all of these things. When you're starting the beginning, it can't be as attractive. So you have to start with a story. You have to...
Teri Holland (28:16.844)
Yeah.
Teri Holland (28:33.932)
Right?
Jonathan Maynard (28:42.48)
Find the right people that want to come alongside you and help you build something. And so in the beginning, that may not be a lot of money that you can put to them, but maybe there's other things that interest them. Maybe it's a flexible schedule. Maybe it's for most people, what they want. They just want to be part of something awesome. And if you can show them that you're doing something awesome, while the money today may not make sense, if you have the right person, then they can help build that out.
Teri Holland (28:47.47)
Okay.
Teri Holland (29:04.118)
Yeah.
Jonathan Maynard (29:12.216)
So by finding that right person and taking that time, especially early on your first couple of hires, that's going to be super critical. Unless it's somebody as simple as I just need an office manager, then just go find the best office manager that you can find for the money that you can afford. But make sure that you take the time and you just don't pick the first decent one in an interview. I'm just going through the list of employees that I've had over the years that
Teri Holland (29:13.997)
Okay.
Teri Holland (29:35.63)
Yeah.
Jonathan Maynard (29:41.478)
that I made that same mistake. I just went in and I was like, yes, you're great. And it wasn't so much like, you have a pulse and whatnot. Like your resume looked good, but I didn't dig in because I think I didn't want to mess up a good thing. Like, this person's great. I don't wanna go look at their references. Cause what if I find something that's just bad or something? And I don't think consciously I'm thinking that.
Teri Holland (29:43.95)
Mm-hmm.
Teri Holland (30:00.182)
Right.
Teri Holland (30:06.552)
Yeah.
Jonathan Maynard (30:08.57)
But I think subconsciously is like, I'm a good judge of character. don't need to call their references. No, you need to, you need to call their references, but you need to also call their jobs that they worked in the past and ask them all the tough questions. Now they may not be able to answer them. in the United States, we have very specific employee laws that, that, if we say certain things, then, then we could get sued that sort of thing, but there's no rules that say you can't ask the question.
Teri Holland (30:13.811)
Hahaha.
Mm-hmm.
Teri Holland (30:34.328)
Right.
Jonathan Maynard (30:36.676)
So you can ask the question the person could choose not to answer. you're asking questions such as, did they have a good attitude? Did they meet their goals? Did they miss deadlines? What were their strengths? If you could do something over, what could you do differently? And then go from there. So if you hire slow and you take that time and you do that background and then
Teri Holland (30:41.208)
Okay.
Jonathan Maynard (31:06.244)
you onboard them properly, and then you train them properly, and then you mentor them properly, that's gonna be the change. So you don't have to drag it on. And then firing fast, what I mean by that is, you know when somebody's not gonna work out. And a lot of times, and again, I'm like this, I just want the best in everybody, and I hate to let somebody go and just go.
Teri Holland (31:09.325)
Yeah.
Teri Holland (31:27.138)
Yeah.
Jonathan Maynard (31:32.25)
Because I'm thinking about it from their perspective of, how would you like to start a job and then like 30 or 60 or 90 days later, you're fired because it didn't work out. Well, if you're doing your job as a leader and you're keeping them apprised and you're having like a 30, 60 and 90 day review and you're meeting, they're gonna know that they're not hitting the metrics.
Teri Holland (31:43.576)
Yeah.
Teri Holland (31:53.742)
Mm-hmm.
Right.
Jonathan Maynard (31:58.39)
So you're able to let them go a lot faster because I think of a situation, I hired an ops manager and I knew in the first like three weeks that they weren't going to make it. But I was so, I had already invested so much like recruiting and hiring this position and I was like, I'm just going to give this person one more chance, one more chance, one more chance. And it just wasn't working, wasn't working. And it went on for three months and then finally let them go.
Teri Holland (32:09.408)
Okay.
Teri Holland (32:22.958)
Yeah.
Jonathan Maynard (32:28.324)
And then it was great. We tell these stories in our head about what it's going to be, and I think that really messes us up. So that hire slow and then all of that stuff that comes along with making sure that that employee is set up for success is absolutely critical. That's the one thing that I wish that I would have known because the employees...
Teri Holland (32:35.211)
Mm-hmm.
Teri Holland (32:49.602)
Yeah.
Jonathan Maynard (32:55.312)
That is the piece because these are the people that are in your business that are executing your vision as the owner. And they have needs and wants and desires and they're people. And I think as business owners, a lot of times we kind of miss out on that. As silly as that sounds, we dehumanize our employees as just workers and we don't realize that they have.
Teri Holland (33:15.138)
Yeah.
Jonathan Maynard (33:21.212)
personal stuff going on. have belief systems. They have their trauma and their stuff that they're bringing along. And you, as a leader, kind of have to work with that and help them through it.
Teri Holland (33:22.925)
Mm-hmm.
Teri Holland (33:34.538)
Absolutely. I want to go back to what you were saying about... no, I just lost my train of thought on that. Give me one, give me a sec to think about it.
no, this never happens.
Teri Holland (33:56.28)
I'll edit this out, don't worry. if something you were along the lines of when you were talking about hiring people.
Jonathan Maynard (33:58.768)
Yeah, no worries.
Jonathan Maynard (34:04.732)
It's higher than the delegation onboarding.
Teri Holland (34:05.42)
And then... No...
Onboarding.
Jonathan Maynard (34:13.02)
Treating them like humans.
Teri Holland (34:15.106)
totally gone. It's totally gone. If it comes back, it comes back, but we'll just keep going. Okay. So if someone listening in the audience has built a decent business, but feels stuck in getting to that next level, what's the single best piece of advice that you would offer them right now?
Jonathan Maynard (34:16.588)
It's all good.
Jonathan Maynard (34:36.86)
clarifying what you're stuck on because stuck is really just a lack of clarity. I found that when I was stuck all the time is because I wasn't clear on where I wanted to go. And so in order for me to get clarity, really, and again, it's as simple as just writing it down and just asking and just really kind of ruminating and meditating on things like what do I want out of
Teri Holland (34:50.85)
Right.
Teri Holland (34:56.942)
Mm-hmm.
Jonathan Maynard (35:05.284)
Like what do I actually want? And people get stuck because they're, like I said, they're not clear because they're not clear on what they want. Like for example, I started my business thinking that I just wanted to make money. It was like, okay, I want to make money. I don't want to be stuck in a job. That was kind of the first thing. So I, you know, I got my graduate degree. I was working in an IT job. And then I realized I just didn't like working for people.
Teri Holland (35:05.72)
Yeah.
Teri Holland (35:24.558)
Right.
Jonathan Maynard (35:31.996)
I've had so many jobs in my adult years, my tenure has gotten longer. So, you know, I'll stay at a place like five years. I haven't had a job since 2020, but I would stay at a place about five years. And then I would just reach my threshold and not my threshold of capacity or capability. It was my capacity for putting up with their garbage and their stuff and just
Teri Holland (35:35.468)
Yeah.
Teri Holland (36:00.866)
Yeah.
Jonathan Maynard (36:01.116)
or me not being able to flesh out my ideas in their environment, which guess what? It's their environment. It's not for me to flesh out my ideas. So I was like, in order for me to do this, I've got to go create my own thing. And so I was like, okay, I want to make my own decisions. I want to make my own money. I don't want to be under the control of somebody else. I don't want to listen to a boss. It was kind of my thought. And so...
Teri Holland (36:15.437)
Yeah.
Jonathan Maynard (36:28.282)
That's when I stepped in and started this business. Well, that's really not why I started my business or anything. I wasn't clear. I started my business because I wanted freedom of time and freedom of decisions. And so that was my clarity. That's how it, and it took me a long time to get there. And other people that you may resonate with that right away, you're like, yes, this is exactly what I want. For other people, what they want is they want world peace.
Teri Holland (36:43.299)
Yeah.
Jonathan Maynard (36:57.456)
They want things and I say world peace and I don't mean that like flippantly. mean, they literally just want the world to be a better place. And that's what they want. And trust me, I want the world to be a better place too. But on a personal level, that's what I want. Some people on a personal level, all they want is they just want to be able to spend more time with their kids. And that's what they want. So you really have to dig into your, know, your why and it's...
Teri Holland (36:58.158)
Mm-hmm.
Teri Holland (37:04.993)
Yeah.
Teri Holland (37:19.159)
Yeah.
Jonathan Maynard (37:26.07)
know, Simon Sinek wrote a whole book on it, like, you know, find your why, but it's not as easy as you would think. So that's what I had to do is I had to find out exactly my why. So when you're stuck, it's finding out exactly what you're wanting to do and getting clear on that will help you get unstuck. Cause at least it'll let you to see what your next baby step is.
Teri Holland (37:48.908)
Yeah.
Right. Yeah, absolutely. And do you think that sometimes business owners think that they should want something that they don't want? Like, for example, they think, well, I started this business, so I guess I have to grow it to being a multimillion dollar company because that's what I'm supposed to do. But maybe that's not even so they think that they're stuck where they are because they're not getting there, but maybe they don't even want it. Maybe they just want a nice business that
Jonathan Maynard (38:17.347)
Exactly.
Teri Holland (38:20.568)
pays the bills, gives them a couple of good vacations a year that they enjoy.
Jonathan Maynard (38:26.5)
yeah. And there's nothing wrong with that if that's exactly what you want. the problem that most people have is that they start adopting other people's goals and other people's dreams. And, and when you adopt somebody else's goals and dreams, cause you, you hear somebody like Tony Robbins or Dan Martell or somebody get up and they're just like, Hey man, yeah, I want to have this private jet or I want to have this thing or whatever it is. And you go, yeah, that sounds great.
Teri Holland (38:29.134)
Yeah.
Teri Holland (38:37.356)
Right.
Teri Holland (38:53.592)
Yeah.
Jonathan Maynard (38:55.78)
Maybe that's not what you want. Maybe, like you said, maybe the first thing that you want is just to be able to take a vacation every year. And maybe that's the one thing you want. And then that's fine. Go do that. Create a business that will do that. And then what you're going to find is you're going to start wanting more and different things, but they're your things. These are things that you want. Don't chase...
Teri Holland (39:05.858)
Yeah.
Teri Holland (39:17.528)
Yeah.
Jonathan Maynard (39:23.376)
Dan Martell's dreams, don't chase Tony Robbins dreams. Those are their dreams. And if you try to chase their dreams, you're gonna try to be them in order to chase their dreams because, and I've seen this countless times and it's almost comical at this point where I see somebody like start to put on an online presence and they're imitating somebody. And I'm like, I mean, I get it, cause I've done that.
Teri Holland (39:25.44)
Yeah.
Absolutely.
Teri Holland (39:45.112)
Yeah. Yes.
Jonathan Maynard (39:51.58)
You know, when I first started like getting into, um, like trying to do a podcast and things like that. And what's interesting is I was going through my personal business and looking at like subscriptions and things like that. It's something that I do once a quarter just to see what we're spending money on. And I noticed a Riverside subscription from a year ago. And I just launched my podcast, you know, a few weeks ago and, I was like, man, I.
Teri Holland (40:02.349)
Mm-hmm.
Teri Holland (40:08.162)
Yeah.
Teri Holland (40:12.203)
Wow.
Yeah.
Jonathan Maynard (40:19.246)
I was not clear. was, what was, you know, what was I doing? So when, when you start to just look at the things that you're putting together, if you have clarity around that and you have a plan that that's where the action happens. But if you take other people's ideas, and I'm sure what happened was somebody started a podcast and I was like, that's awesome. I'm going to start a podcast. And then
Teri Holland (40:43.873)
Mm-hmm.
Jonathan Maynard (40:45.564)
And then I get a Riverside subscription and I, you know, maybe try, don't even think I know for a fact, I didn't record one episode like of, of my own podcast. So I don't even know what I was doing with the Riverside link, but, but really it's because I was trying to be somebody else. was trying to do something for somebody else, you know, and authenticity being authentically you is where it's at, but
Teri Holland (40:56.876)
Yep.
Jonathan Maynard (41:15.406)
where most people come off the rails is they don't think their story's good enough. They don't think they're good enough. They don't, and guess what folks, you're the only one with your story. So you're a one out of one, an N of one. So that's, you have to tell your story that way because if you're telling somebody else's story, subconsciously people can just feel it. They're just like, this doesn't feel good, you know? And,
Teri Holland (41:19.18)
Yeah.
Teri Holland (41:25.07)
Mm-hmm.
Teri Holland (41:31.596)
Yeah.
Teri Holland (41:40.844)
Yeah, absolutely.
Jonathan Maynard (41:42.606)
And what's weird and what hit at home for me is, you know, I speak publicly a lot, do like workshops and things like that. And we talk about business and I did one last August at a convention I've spoken at for years. And one of the people came up to me and they were like, and this is, this is different. And they said, this felt like the most authentic I've ever heard you speak. And I was like, I was like, thank you so much. And then.
Teri Holland (42:06.58)
Wow.
Jonathan Maynard (42:10.828)
Afterwards, I'm like thinking about it and I was like, man, because I finally just got up there and I was, I was like, I'm gonna stop trying to be anybody other than who I am. And if you like me, great. If you don't like me, that's fine too. Not everybody's gonna like me. And I gotta be okay with that.
Teri Holland (42:26.83)
Yeah. Yeah, definitely. Do you think, because this is kind of my perspective, is like, you almost have to go through that though, before you find your authentic voice and before you can speak authentically, is you almost have to go through that cringy time of trying on different people's voices and trying to be Tony Robbins on stage until you find that...
Jonathan Maynard (42:52.316)
Mm-hmm.
Teri Holland (42:56.75)
Hey, being yourself on stage is exactly what the audience wants. Do you find that?
Jonathan Maynard (43:01.36)
Mm-hmm. Yes. And it's, it's, it's okay. I think that maybe that's part of the growing process is you just have to experience it. And, and like you said, yeah, you, I will tell you, it is way easier to be yourself on stage than anybody else. Because you don't have to think about it. You're just you. And if you, and if you, and if you goof up, that's okay. And you're, and you're going to roll off of that goof up a lot better.
Teri Holland (43:06.979)
Yeah.
Teri Holland (43:17.838)
Oh, 100%. Yeah.
Teri Holland (43:27.542)
Yeah.
Jonathan Maynard (43:30.63)
Cause you're just like, well, that happened instead of trying to, I have this image that I'm trying to present to these, you know, to these hundreds of people out there. And if I break this image, then all of a sudden I'm a fraud. And, and then, and of course, cause you are, you know, and, and I was, you know, getting up there and trying to teach on something that I didn't have mastery about, or trying to educate somebody on an idea that I hadn't fully fleshed out.
Teri Holland (43:43.565)
Right.
Teri Holland (43:47.042)
Yeah, yeah, definitely. Yeah.
Teri Holland (43:53.55)
Mm-hmm.
Jonathan Maynard (44:00.028)
or something that sounded good or to talk on a podcast. I've been guest on podcasts for a while and if there's a subject where it's like, I feel like I could answer this, it's not as authentic if you've through the fire.
Teri Holland (44:10.402)
Yeah.
Teri Holland (44:21.582)
Definitely. And now speaking of podcasts, you've recently launched your own podcast, Forge House. And that was after taking my five day Launch Your Podcast challenge. So can you share with us a bit about what inspired you to start your show and how has that experience of launching your podcast been for you?
Jonathan Maynard (44:28.902)
Yeah.
Jonathan Maynard (44:33.84)
Yeah.
Jonathan Maynard (44:42.408)
it first, it has been great. so I, I loved the course because it actually gave me everything I needed, to, get it done myself. and so I would say what inspired me to do it was actually probably just taking the course and, and, and it was also the challenge of knowing, okay, I've got to get this done or, or else it's never going to get done. And, and being okay with.
Teri Holland (44:53.166)
Yeah.
Teri Holland (45:09.73)
Yeah.
Jonathan Maynard (45:11.428)
the first ones being not perfect. And being okay with being bad because your first podcast is gonna be bad. Your first time you try to do a workout, it's gonna be bad. The first time you try to bake sourdough bread, trust me, I know, it's gonna be bad. But people don't wanna go through the bad to get to the good. They just want the good. It's like, I wanna launch a podcast and I want it to be perfect. Well, that's...
Teri Holland (45:21.617)
What
Teri Holland (45:28.201)
Yes.
Teri Holland (45:35.052)
Yeah.
Jonathan Maynard (45:38.844)
probably not gonna happen unless you have been speaking publicly for years and you've got these certain things. And even then, podcasts are completely different format. It's like taking a podcaster, and I've seen this happen, they take a podcaster and put them up on stage and they don't know what to do. And they are out of their element and they're just like, And they're like, okay, well, because the first time you speak on stage, guess what? It's gonna be bad.
Teri Holland (45:58.445)
Yeah.
Jonathan Maynard (46:03.256)
So it's getting through that. for me, it was going through the course and then just going, okay, I've got to get this done. I've got to get it out. And, and I loved your, the time constraint that you put in there because it forced action and it forced somebody like me. It's like, well, I can't wait, you know, a month. Cause I thought, I'll have like a month to launch this podcast and everything's gonna be fine. And it was like, no, the fire's on, but it's good because what it's going to do is it forced me to get some reps under my belt.
Teri Holland (46:03.267)
Yep.
Teri Holland (46:23.492)
Hahaha
Jonathan Maynard (46:33.028)
and to get it out there. even if, I know my first episodes are not, I would say are bad. They're not bad, but they're not great. They're not great. They're not what this podcast is gonna be in two years, right? So, but you have to grow. It's kind of like, everybody wants this.
Teri Holland (46:33.486)
Yeah.
Teri Holland (46:43.342)
They're not bad.
Teri Holland (46:49.762)
Yeah, yeah.
Jonathan Maynard (46:57.222)
picture, but they don't want to go through the, you know, the birthing process and the growing up process. you, you relate it to like children, you go through a lot of stuff to get this child on the other end, or like my kids are now 21, 16, and 18. And we had to go through a lot to, to, for them to be like responsible adults now. And same thing is for anything that you're creating.
Teri Holland (47:01.966)
Hmm.
Teri Holland (47:10.318)
Teri Holland (47:23.288)
Yeah.
Jonathan Maynard (47:26.006)
is it's gonna have to grow up, it's gonna have to mature. And the first ones, yeah, not gonna be great, but you at least have to get them out.
Teri Holland (47:35.564)
Yeah. And I would say, because I've listened to all of your episodes so far, and they're fantastic. So they're definitely far greater than just not bad. You're doing great work. It's a great show.
Jonathan Maynard (47:41.872)
I appreciate that.
Jonathan Maynard (47:49.66)
Thank you. Thanks. Well, I'm just, all I'm doing is I'm just giving, you know, talking about my stab wounds and my cuts and scrapes and bruises and, the things that I learned because if I can help somebody shortcut their journey, I want to do it because I didn't have this when I first started, you know, my entrepreneurship journey. Like there was one podcast and this guy was putting it out and it's now, you know, it's dead and gone. It's been gone for a while.
Teri Holland (47:56.439)
Yeah.
Teri Holland (48:06.062)
Mm-hmm.
Jonathan Maynard (48:19.78)
And I listened to this thing every day. He did an episode like every day and it was a quick, was like 10 minutes, but that's all I had. now it's now we're in an, I think in a bit of a different age now where, information is at our fingertips. But the other side of it is you have to know how to suss out the good from the bad. And yeah, and just, and, and with anything that anybody's saying,
Teri Holland (48:19.853)
Yeah.
Teri Holland (48:25.624)
Wow.
Teri Holland (48:42.922)
Absolutely. Yeah.
Jonathan Maynard (48:48.664)
If you agree with somebody 100%, I would have a problem with that. Just as like if you disagree with somebody 100%, because there are people out there that they look at somebody and they go, everything this person says is pure evil and wrong. And I'm like, a broken clock is right twice a day. So maybe not everything. And then the opposite is like, this person can do no wrong. Everything they say is perfect. I'm like, you might have a bias issue here.
Teri Holland (48:58.477)
Yeah.
Teri Holland (49:04.556)
Yeah, exactly.
Teri Holland (49:17.613)
Yeah.
Jonathan Maynard (49:18.692)
So if either way, just listen, take what you can from somebody and then move on.
Teri Holland (49:25.132)
Yeah, great advice. And what would you say to other business owners who are maybe thinking about starting a podcast but feel intimidated to start?
Jonathan Maynard (49:35.354)
just do it. You you have to craft your story and your story is going to touch people that other people cannot reach. Your voice is going to resonate with a group of people. Now, you might think, well, you know, a million people aren't going to listen to me. Of course not. No, a million people aren't going to listen to you today, but maybe 10 will, maybe 20, maybe 30. And then you just start building that little community of people.
Teri Holland (49:57.708)
Right. Yeah.
Jonathan Maynard (50:03.93)
You're going to get better at your voice. You're going to learn how to communicate your thoughts in a way that makes sense. And you're going to get better as long as you listen to it. There's it's it's a workout and it's training. The problem most people encounter and I encountered this for years because I've tried to do a bunch of different things. You try something and you're not really good at it at first. So you just give it up.
Teri Holland (50:04.428)
Mm-hmm.
Teri Holland (50:11.874)
Yeah.
Teri Holland (50:19.992)
Mm-hmm.
Jonathan Maynard (50:33.19)
This is why most people don't play the clarinet. You try it, man, it's like, that's terrible. And then you don't continue on. It took me years to get okay at the guitar. And so you have to be willing to do that and put in the work. And think of it kind of like, you're listening to this and you're like, I think I might want to start a podcast, think about when you had that same thought of going,
Teri Holland (50:36.45)
Right.
Teri Holland (50:52.206)
Yeah.
Jonathan Maynard (51:02.81)
I think I might want to start a business. Okay. Look at your first few months in business. What did that look like your first couple of years? Are you sad that you did it? Probably not. If you're still, if you still have your business and if you, if you are sad, then you know, let's, let's get you on stock. But, if, if you're looking back going, okay, yeah, that was okay. Then just start the podcast. I would say definitely jump on your challenge. That was
Teri Holland (51:08.728)
Yeah.
Teri Holland (51:22.701)
Yeah.
Jonathan Maynard (51:30.182)
That's the best because it gives you all the resources. mean, literally you go through most people, what they, what they get hung up on is the tech and they're just like, I don't even know how to put a podcast. So that was a real quick and easy, you know, lesson on just go here, here, here, here's the resources. Here's the ones that I found that work. You're willing to use, know, you could use these. didn't, I didn't have as much luck with that. So all of that is brilliant. And then what are you, what are you going to talk about?
Teri Holland (51:30.456)
Thanks.
Teri Holland (51:49.123)
Yeah.
Jonathan Maynard (51:57.562)
And that's the next thing people are always worried about. Well, what am I going to talk about? What have you been through? You know, your mess is your message. So what are the things that you've struggled with that you've overcome? Now, as a business owner, you may be sitting there going, well, my business is okay, but man, I overcame this thing. I overcame a TBI or I overcame PTSD or
Teri Holland (51:58.286)
Mm-hmm.
Teri Holland (52:02.818)
Yeah.
Teri Holland (52:22.744)
Yeah.
Jonathan Maynard (52:24.516)
I became this other thing and this is how it helped me as a business owner. So you can have a niche that is absolutely nothing to do with your core business line, but it's something that you've been through that's battle tested that you just, you can talk about all day. And yeah, just find that one thing that you could talk about for 15 minutes unprompted. That's what you talk about.
Teri Holland (52:42.944)
Absolutely.
Teri Holland (52:48.972)
Perfect, great, great advice. And now you have a free offer for the audience listening. Do want to tell them a bit about that?
Jonathan Maynard (52:59.076)
Yeah, absolutely. when I was looking at like, can I provide something that would be the most helpful for entrepreneurs, I came up with this thing called a 30 day reset guide. And basically what it is, it's a guide that gives you an inspirational quote, start the day. It's 15 minutes, you do this first thing in morning. You're going to have...
Teri Holland (53:09.699)
Yeah.
Jonathan Maynard (53:24.356)
a very quick affirmation that is not like your Stuart Smalley, you know, like, and dog on it, people like me, but it's an actual like good affirmation. Then we go through a journaling prompt and meditation. So we want to get you kind of getting your thoughts onto paper. And then also the meditation is a guided meditation. you just download the book, you just read it. You just put on some
Teri Holland (53:29.174)
Hahaha.
Jonathan Maynard (53:53.862)
just some instrumental music in the background, something light. And then you just read through this meditation and just sit with your thoughts. You know, it doesn't have to be anything crazy and it's 15 minutes and we also do a breathing exercise. So every day, so there's a different breathing exercise every day. There's a different journal prompt. There's a different meditation. So there's a custom meditation. So you get 30 custom meditations, 30 custom journaling prompts, and then 30 affirmations.
Teri Holland (54:08.109)
Great.
Jonathan Maynard (54:22.308)
and 30 different breathing exercises. And that's all free. yeah, just jjmaner.com. And then you'll see a button right there that says, you know, get the book and it's the 30 day reset guide. Just go there, download it. And that's there for your listeners just to help get that clarity around kind of what your internal rhythm should be. Because for me, that was the biggest reset was calming the chatter that was happening in my head.
Teri Holland (54:23.042)
Nice.
Great.
Teri Holland (54:37.742)
Perfect.
Teri Holland (54:46.179)
Yeah.
Teri Holland (54:52.032)
Yeah, absolutely.
Jonathan Maynard (54:52.848)
And then once you can do that, then the other things, you know, we'll talk about the other things as we kind of, you know, progress through the ecosystem. Like how should, you know, what should my pricing look like? What should my first hire be like? Your normal typical business questions. But for me, I found I was not effective in business until I was regulated internally. And so that's my first thing I have for people is help you to at least get that habit going.
Teri Holland (55:03.202)
Mm-hmm.
Teri Holland (55:07.192)
Yeah.
Teri Holland (55:15.203)
Yep.
Jonathan Maynard (55:21.372)
15 minutes a day and then dig into like Joe Dispenza stuff and dig into other resources, but this will help you at least build that foundation, especially if you're like me, you know, coming from a hyper masculine like kind of world and then going, you know, somebody telling me you really need to meditate. And I was like, I'm going to meditate your face right now, you know, cause I was just in that space. And then,
Teri Holland (55:22.082)
Nice.
Teri Holland (55:25.974)
Yeah.
Teri Holland (55:36.226)
Yeah.
Jonathan Maynard (55:46.074)
And then really going, okay, well, let me just try it. Because I had a moment where I had tried everything else, Teri, and nothing worked. I was so in my head and didn't know it. I had so much stuff built in and built up and I was miserable. I was the person you would see, know, punching their steering wheel, you know, in their car. just, I was not, you know, I was just an angry person and I wasn't angry to the public.
Teri Holland (55:52.866)
Yeah.
Teri Holland (56:09.054)
Wow.
Jonathan Maynard (56:15.078)
but I would easily get triggered. Somebody would say something and then that would bring in my sense of unworthiness and that child, that little boy that just wanted to be hugged and said, it's okay. I didn't know that person existed. People talk about your inner child and whatnot and I didn't have a good understanding of what that was, but looking back now, it was like, no, I was just wounded and I was just crying out for somebody just to comfort me and
Teri Holland (56:19.0)
Yeah.
Teri Holland (56:32.482)
Yeah.
Jonathan Maynard (56:44.604)
and I didn't know what that meant. And so going through this meditation and this, just gets you into a place where it just kind of opens your mind a little bit more so that you can be aware that that one exists and two, that it's very helpful.
Teri Holland (56:46.988)
Yeah.
Teri Holland (57:01.034)
Absolutely. And now I have some rapid fire questions for you if you're ready for it. Okay. What's your favorite book or favorite book to recommend?
Jonathan Maynard (57:06.203)
Yeah.
Jonathan Maynard (57:13.872)
My favorite book to recommend right now, Danny Lear's Win Your Next Hour is fantastic. So that he's a new author, just produced this book. It is fantastic. He tells story. was a weightlifter, so a bodybuilder and did competitive Olympic like weightlifting and worked out with a lot of Olympians. And he tells these stories about how you can just push yourself to
Teri Holland (57:20.639)
Teri Holland (57:31.638)
Okay.
Jonathan Maynard (57:42.566)
to accomplish these goals. So win that next hour, love that book.
Teri Holland (57:45.262)
Cool. I'm gonna have to check it out. I haven't heard of it before. What's your favorite food?
Jonathan Maynard (57:52.934)
I love Thai food.
Teri Holland (57:54.535)
me too. Nice. Biggest pet peeve.
Jonathan Maynard (57:56.228)
yeah.
Jonathan Maynard (58:02.586)
Ooh. You know, ever since I've done this work, I used to have like a bunch of pet peeves. I would say...
Teri Holland (58:09.187)
Yeah.
Jonathan Maynard (58:12.54)
We can edit out the gap.
Teri Holland (58:14.734)
It's okay.
Jonathan Maynard (58:19.108)
My biggest pet peeve is people who don't do what they say they're gonna do.
Teri Holland (58:24.172)
Yeah, good one. Good one. Who inspires you?
Jonathan Maynard (58:29.436)
So many people. The big names like Dan Martell,
anybody that has accomplished something that has overcome a lot of obstacles. I think of Myron Goldman. think of his friend Josh Latimer, a good friend of mine, a mentor of mine, that just, you know, born in a trailer park, had a window cleaning business, and then now does very well, and it just overcame adversity.
Teri Holland (58:44.684)
Yeah.
Teri Holland (58:57.752)
Nice.
Good. What are three things you take with you to a deserted island?
Jonathan Maynard (59:08.09)
My wife and children.
Teri Holland (59:10.562)
Yeah.
Jonathan Maynard (59:12.167)
Jonathan Maynard (59:22.992)
Yeah, my wife and children, mean, I don't, yeah, I don't think that there's anything else. everything else we can find, yeah.
Teri Holland (59:27.736)
Nice.
Teri Holland (59:34.584)
Perfect. Great answer. Who's a celebrity you'd like to have dinner with dead or alive?
Jonathan Maynard (59:52.068)
I would like to have dinner with David Diane Fisher. Don't know if you know who he is. he was an English actor and is now philosopher. His philosophy is amazing. He wrote a book called The Map, another one I would highly suggest. Talks about inner work. Just a tremendous guy.
Teri Holland (59:55.298)
Yeah? No.
Teri Holland (01:00:02.862)
Cool.
Teri Holland (01:00:12.206)
Nice. Oh, I'm gonna have to check him out too. And what is your go-to karaoke song?
Jonathan Maynard (01:00:22.396)
Probably the Highwaymen. I do a lot of karaoke. oh, I do so much karaoke. Yeah, me and my daughter, we like to sing the prayer. So I like that. And then, yeah, just so many yacht rock type songs. Yeah.
Teri Holland (01:00:25.799)
nice! Love that!
Teri Holland (01:00:38.413)
Cool.
Teri Holland (01:00:43.514)
And finally, what's a question that you would like to pass on to the next guest without knowing who they are?
Jonathan Maynard (01:00:50.3)
I would say my question to them is
Jonathan Maynard (01:00:58.458)
What is one thing that you found?
that changed your perspective in a way that you were not expecting. So you expected one outcome, but got something completely different, but it was profoundly impactful.
Teri Holland (01:01:12.533)
Nice.
Teri Holland (01:01:21.454)
Great question. And any final words that you'd like to leave the audience with?
Jonathan Maynard (01:01:29.338)
I would say a better business begins with a better you. That's the tagline I've used on my podcast. That internal and self-regulation, the way that we look at things, the way that we deal with ourselves comes out and how we deal with everybody else and how we make them feel.
Teri Holland (01:01:35.054)
perfect.
Teri Holland (01:01:50.094)
Mm-hmm.
Teri Holland (01:01:55.189)
Yeah.
Jonathan Maynard (01:01:57.486)
and it is priceless.
Teri Holland (01:01:59.978)
Absolutely. Great, great final words. Thank you so much for being here today, Jonathan. I really appreciate it.
Jonathan Maynard (01:02:07.644)
Yeah, absolutely. Thank you for having me on.
