Yahel Demeter (00:01.699)
Hello.
Teri Holland (00:02.774)
Hello.
Yahel Demeter (00:05.774)
How are you today, Teri?
Teri Holland (00:07.636)
Good, how are you?
Yahel Demeter (00:10.06)
Good, good. Teri, so I want to jump in quickly to the first question. And you know me, I'm just like you, zero fluff and zero boundaries. So the first question that I want to ask you is why did you say yes for this interview? Because when I asked you if you want me to interview you, you immediately said yes and then you thought about it. Why?
Teri Holland (00:39.178)
Well, it's something that I've wanted to do for a while. I've always wanted to have someone come on and I thought it would probably be a client coming on and asking me questions, but just never, never took the next step to doing it or didn't have the right person who I thought would do it. And so when you came up with this idea, it was something that I've been wanting to do and who better to do it with than with you.
Yahel Demeter (01:08.642)
Why? What makes me the right person to do that?
Teri Holland (01:11.604)
while we've worked together. I was your client for a while and you know my business, you know my business very well and you've gotten to know me well. So I think you know what to ask. I think you'd ask really insightful questions.
Yahel Demeter (01:25.784)
So that's actually what I just about to say because it's through you and my client, I was your branding strategist and I know your business. I know what you do. And over time, I think after we finished working together, we became friends and we became very close and we do so many stuff. I mean, in addition to what we did together on your business.
Um, and I've seen the depth seen the drivers in your honesty. And I felt, um, that there are so many sides of you that people don't see in your podcast. Okay. And I wanted to show them. So today's talk, it won't be about your business. It won't be about your branding strategy. It will be about you. Maybe we'll touch your business here and there. And we'll talk about success, by the way, we talk about success.
Teri Holland (02:16.01)
Okay.
Yahel Demeter (02:22.008)
about your business, about your relationship with your clients, because I feel that you don't talk about it because it may come across too cheesy, right? But I will ask you about it today. And you have some difficult questions here. And if you just don't want me to continue with a line of thought, just tell me and I will continue to the next question. We have quite a few questions here.
Teri Holland (02:33.14)
Mm-hmm. Yep.
Teri Holland (02:50.732)
wow.
Yahel Demeter (02:52.654)
So let's start, yeah?
Teri Holland (02:54.112)
Okay, yeah, I'm nervous now.
Yahel Demeter (02:57.89)
Why?
Teri Holland (02:59.486)
I don't know. Those are a lot of questions. No.
Yahel Demeter (03:00.526)
Is it me? Nah. Teri, first question is, what's a part of you that most people don't get to see, but you wish they did?
Teri Holland (03:14.358)
you're tough one right off the bat. I don't know. I don't know what's a part of me that people don't see that I wish they did.
Yahel Demeter (03:16.458)
Mm-hmm. I told you, zero fluff. Zero fluff.
Teri Holland (03:25.694)
I think I'm pretty open. I would say the thing that comes to mind is, I guess, my silly goofy side. I don't know that I show that on this podcast very much, or if I've ever shown that.
I think I show that though to people in my life. But the reason I say this, the reason I picked this part of my life is when we were doing the brand strategy, and you'll remember there was an exercise you had me do of sending out a survey asking people to rank different values. And fun was the lowest ranked one, but that one is so important to me. But people don't see that.
Yahel Demeter (03:59.116)
I remember that.
Yahel Demeter (04:05.48)
and you all fun.
Teri Holland (04:06.824)
And one of my clients said to me after, she said, you know, I didn't even know how to score that one because I see you as my coach and we have a serious relationship and I always see this side of you. I didn't even, I never think that you have a fun side or a funny side. And that hurt. thought that's so important to me. And I thought, she never sees that side of me. So yeah, I get, that would be the side. That'd be the part of me.
Yahel Demeter (04:26.211)
Really?
Yahel Demeter (04:36.654)
And the next question in reality to that is what part of yourself would you leave behind to get to where you are today? Because you made an amazing journey, right? I mean, your coaching career is impressive and most people know who you are. mean, going to events with you is just walking with a celebrity. So what part, I'm not joking.
Teri Holland (04:50.998)
Yeah.
Yahel Demeter (05:04.558)
What part of yourself did you have to leave behind to get to where you are today?
Teri Holland (05:04.776)
you
Teri Holland (05:12.555)
the shy part of me.
the mouse. call it the mouse. So that was
Yahel Demeter (05:17.614)
How did it look like?
Teri Holland (05:21.446)
I was such a shy kid growing up. I was so quiet and so nervous all the time. And that's the part I had to let go of because I would go to networking events. Like you see me now at networking events and I'm very comfortable being there and very comfortable talking to people. But if you saw me 10 plus years ago at a networking event, I would be hiding in the back of the room on my phone, pretending to be super busy so that people wouldn't talk to me.
Yahel Demeter (05:36.398)
Yeah.
Teri Holland (05:51.294)
I would be having anxiety.
Yahel Demeter (05:51.662)
It's almost polar opposite to the theory I know today.
Teri Holland (05:55.058)
Yeah. Yeah. You wouldn't recognize, you wouldn't even see me there. I was very good at making myself invisible. You wouldn't even know I was there. And I'd be texting my husband, telling him how much I hated being there. And he'd be messaging back saying, go talk to just talk to one person, then you can leave that you've done at least something that you went for. I hated networking. So that's that's what I had to leave behind.
Yahel Demeter (06:20.694)
Really? know, you know that, you know, sometimes I see you in networking events and I tell them, hmm, you need to be more like Teri. So it's, it's funny that you say that. Yeah.
Teri Holland (06:28.847)
Teri Holland (06:32.444)
Interesting. Well, I'm honored that you say that.
Yahel Demeter (06:36.645)
So as you see, you learn about me here as much as I learn about you, So would you consider that as a turning point in your career? And if not, so what would be a turning point in your career?
Teri Holland (06:41.065)
Yeah.
Teri Holland (06:50.23)
I would say that's, that was one turning point for sure. And it was when I learned NLP, that's where I learned how to overcome all of that was through the training of NLP. That's where I found my confidence. That's where my whole personality shifted through learning that and through the NLP trainings. And I went from being a very high introvert to being
for a while like a high, high extrovert. Now I feel like I've kind of balanced more towards the middle but still on the extrovert side of the scale. That was a big turning point.
Yahel Demeter (07:21.037)
Mm-hmm.
Yahel Demeter (07:29.102)
I remember that you told me that you told me about an assignment in your NLP training. You know which story I'm talking about?
Teri Holland (07:41.782)
I'm not sure, because I have a few.
Yahel Demeter (07:43.95)
with the the assignment with the the build up that they that they did and made you feel miserable and you don't understand why and then they uncovered the reason you went with that you want to share that story
Teri Holland (07:58.62)
Yeah, yeah, where I... I think I'm thinking of the right one that I told you about. Okay, you tell me, because I'm not sure if I'm thinking of the right thing, so you tell me what it is. Yeah. Okay.
Yahel Demeter (08:04.764)
I'll tell you if you don't.
Yahel Demeter (08:13.146)
Okay, so edit it out. Okay. It's the story that they they that they made you feel miserable, Teri. And you understand why and then you you understood that this is a part of your training.
Teri Holland (08:27.094)
yeah, yeah, yeah, because I wasn't getting 100 % on my tests. Yeah, I can. It's kind of a long story. Do you think that's okay to... Okay, okay, cool. All right.
Yahel Demeter (08:31.435)
You want to talk about it?
Yahel Demeter (08:35.64)
So we'll make it show, then.
Okay, so do we need to ask you again the question? Because I can't remember the line of thought. I mean, how did I get here?
Teri Holland (08:46.998)
Sure, ask again.
Yahel Demeter (08:48.751)
I don't remember it. That's the thing. Okay.
Teri Holland (08:50.8)
okay, then don't don't I'll just jump in and then I'll edit. Okay, that's gonna put a mark there.
Yahel Demeter (08:56.748)
Because you will be able to cut my question to the point where I try to give you a clue what the story is. OK.
Teri Holland (09:05.782)
Yeah, yeah, it'll be fine. It'll be fine. Yeah, so if I'm thinking of the right story that you're thinking of, while I was... Yeah, yeah. So while I was doing my NLP training and I trained at the Tad James company down in Las Vegas, and I had this perfectionism thing in me where I needed to do everything at 100%. And if it wasn't 100%, it was not good enough.
Yahel Demeter (09:13.773)
I will tell you if you don't.
Teri Holland (09:34.966)
And so when I did my practitioner level exam, I got 95 % and I was so miserable. And for those of you listening, you might be thinking, well, 95 is really good, but to me, it wasn't good enough. That was never good enough in my life.
and it felt like a failure. And then I went back the following summer and I spent eight, eight to nine weeks there doing my master practitioner training, my trainer's training, and then my hypnosis trainer's training. And for the NLP trainer's training exam, it's a full day exam, the written exam. It's a full day thing. And it's not open book for master prac, for practitioner, it was open book. For this, was not open book.
But for the, I'm gonna go back, I missed a step here. So for the master practitioner exam, open book exam, and I wanted 100 % this time, and I was working with a coach who had gone through this training and he had gotten 98 % on his test. And what they would do is they'd mark the test and they'd write in the right answers. So he gave me his test with the right answers written in for the ones he got wrong and said, you can use my exam as your open book guide.
And so I knew, I knew I had a hundred percent on that test because I knew every answer was correct and I handed it in and it came back to me 95%. And this was right before, so we got the test back and then we had a three day break and then we'd started in trainer's training. And I was ready to quit. I was ready to go home, cancel the rest of the training and just leave. And I messaged my coach and I said,
Yahel Demeter (11:08.846)
Mm-hmm.
Teri Holland (11:19.29)
did I only get 95 % again? I know that was 100%. I knew it was. I checked everything over and over. I double checked his answers to make sure they would still be correct today. Everything. And I was ready to leave and I told him that. And he said, Teri, let's just get on a phone call. So as we were talking, he said, Teri, you realize where you're training, right? Do you think that they don't know that you're a perfectionist?
Yahel Demeter (11:36.824)
Mm-hmm.
Teri Holland (11:44.18)
Do they think that you don't, do you think that they don't know that you need to get a hundred percent? They're not going to give you a hundred percent because they're going to see what you can do and they're going to challenge you. And this is, this is the learning that you personally need to get is to learn to let go of that. And so he convinced me to stay in the training, but I still had a bit of a chip on my shoulder. And so for the trainer's training written exam, it's a full day exam.
You have, think, up to six hours to write it. And it's university style. So you're in a room altogether writing no books, no phones. It's heavily monitored. If you go to the washroom, a training assistant accompanies you to make sure you can't cheat. And we would hand in each section of the test one at a time so they could start marking. So I sat down to write my test. And I was writing furiously. The answers were coming so fast. I was so prepared for this exam. And it was all coming to me and
Yahel Demeter (12:15.982)
Mm-hmm.
Teri Holland (12:43.158)
I handed in that test, I wrote it in just under two hours. I was the first one done. When I handed in my final section, Stefan, our trainer, was there and he said, you're done already? And he looked at the clock and I said, yep, I'm done. He said, did you get 100 %? And I said, yes, I got 100%. And he said, you're sure? And I said, I'm sure. And I walked out, but then I had all these doubts. It was, yeah, and I walked out and...
Yahel Demeter (13:05.9)
That's almost torture.
Teri Holland (13:10.218)
The next student didn't finish for, I think, 45 minutes after me was the second person. And when he came out and saw me sitting out there, he said, did you skip some stuff too? And I said, no, I wrote the whole test. And he said, I had to skip some parts. I didn't know the answers. I skipped a lot of it. And then it was another hour before the next one finished. And most people took at least four hours to write this exam. So I didn't know for the rest of...
you know, for the next few days, I didn't know what I got on that test. And the way we would find out is on what they call demo day, where you have to demonstrate an exercise, an NLP technique in front of your group. So we were divided into three groups for this. And there'd be the trainer. So my trainer in the room was Adriana James, Tad James's wife. And she had an assistant with her.
The way it would work is that each student would be called up. You wouldn't know what you were demonstrating until you were called up. And then she would say, you're going to demonstrate this pattern. And you'd have to do it on the spot. No notes, no books, nothing. And this was a pass or a fail. If you failed it, you were done. You don't get certified. If you pass, you're good. This was the final step to getting certified. So a lot of pressure in that room.
And if you got, so we had to do two presentations as well. If you didn't get a hundred percent on the test, they would give you a little bit of an easy way out by letting you demonstrate. They would ask you to demonstrate one of your two topics that you knew very well. Cause you should be able to pass it then. But they said if you got a hundred percent on the test, you would not be demonstrating either of your topics. They would want to challenge you more and you would get a different topic. They would throw something at you.
Yahel Demeter (14:50.402)
Yeah.
Teri Holland (15:03.722)
So we're going through the day and I'm near the bottom of the list of the order. In fact, I think I was the last one to go. And I'm waiting and I'm waiting and I'm noticing, okay, eye patterns was one of my topics. Someone else had demonstrated it so I wasn't gonna get eye patterns. But no one had done values elicitation hierarchy, which was my other topic. So when we get to me and I'm thinking, okay, no one's done values yet, she's gonna ask me to do values.
Yahel Demeter (15:31.98)
Okay.
Teri Holland (15:32.106)
And when I went up to the front of the room, Adriana said, and something weird, I knew something weird was happening because as I was called up, Steph and Shay, who are two of the other trainers for the company, they started coming in, other training assistants started showing up. And then Tad James himself walked into the room and they're all peeking around corners and they're all suddenly crowding into this room where I felt like something is about to happen here. And I don't know what's happening, but something is happening. And then Adriana said to me, she said, Teri,
got 100 % on your test." And she said, but you know we're out of topics other than values, elicitation, and hierarchy, which you presented on. We know you would get 100 % on that again today. We know you know it very well. So you could demonstrate that because there's nothing else that's on the list for demonstrations. She said, however,
Tad wants to see what you can really do because she said your test was so perfect, there wasn't a flaw in it, it couldn't have been better. So now we want to see what you can really do. So if you're up for a challenge, instead of doing values, elicitation and hierarchy, you can do the fast phobia model, which is an old NLP technique. It's never demonstrated in trainings. So I had never seen it done. And she had said to me,
You've never seen this. It's not on any of your demo recordings that we've sent you for studying.
Yahel Demeter (17:02.456)
Mm-hmm.
Teri Holland (17:04.532)
You've only ever looked at it in theory.
But if you're up for the challenge, you can do it. But if you fail, you fail and you won't be certified. So are you going to do the one that you know and you know you'll get a pass on? Are you going to take the challenge?
Yahel Demeter (17:20.622)
So you had an option to go back to what you knew or to challenge yourself and take the risk of failure,
Teri Holland (17:29.526)
Yes. Yeah. And I said, I think I'm going to do fast phobia model. And she said, are you sure? And I said, I'm sure. And I did it.
Yahel Demeter (17:32.045)
Okay.
Yahel Demeter (17:39.99)
Why? How, come you were so sure? mean, what did you get the confidence from?
Teri Holland (17:43.604)
Because the confidence came through the whole training. Like that training completely rewired my thinking and my being. So I knew I had studied, I knew the manual, I knew the scripts, even that script, even though I never thought I'd be called on to demonstrate it, I knew it, I still knew it. And I wanted that challenge. Like I wanted to push myself.
Yahel Demeter (18:09.422)
Because, because, but, but most people tell you, most people are very goal oriented. Most people just, okay, I have a goal to finish this, this test. I have a goal to finish this course. mean, to finish that training. why do I need to take unnecessary challenges? mean, why do I need to climb, to climb the mountain just because it's there? I mean, I can go around it.
Teri Holland (18:14.912)
Yeah.
Teri Holland (18:35.734)
True. I mean, I will say on a side note, I am a Capricorn. I'm the mountain goat. So if there's a mountain, it's in me that I'm going to climb the mountain. But I don't know, I wanted the challenge and I think it was to prove to myself that I could do it. That I'm not going to take the easy way out. And I think I also, if I'm being totally honest, I also want to show everyone else in that room what I could do.
Yahel Demeter (18:42.771)
Okay.
Yahel Demeter (18:56.962)
Okay.
Teri Holland (19:04.38)
And I wanted Tad James to see what I could do, because I respected him. He was my mentor. And I really, since it was, the way she proposed it was that Tad wants to see what you can do. So I wanted to show him what I could do.
Yahel Demeter (19:04.802)
Okay.
Yahel Demeter (19:18.19)
Why do you think that he wanted to see? Because he obviously wanted to see it. But why? Why do you think he wanted that?
Teri Holland (19:22.974)
Teri Holland (19:29.142)
I think it had never been done in a training before. They said they had never done this. They've never asked someone to do the fast phobia model as a demonstration. And so that felt kind of special to me that that he believes in me that much. You know, he believes I can do this. So I'm going to do it. Yeah. Yeah. I did it.
Yahel Demeter (19:38.796)
Okay.
Yahel Demeter (19:47.297)
Okay.
So you did it.
How was it?
Teri Holland (19:54.442)
I got 100%. It was flawless. I executed it flawlessly.
Yahel Demeter (20:01.07)
And what did you learn about, I don't know, the general term of success for me? mean, what is the key takeaway from that particular experience that you use today in what you do? Sorry?
Teri Holland (20:16.384)
to take risks, to take risks, to take more risks. Until that point in my life, I didn't take risks ever. I always took the safe road, much to my detriment. And...
Yahel Demeter (20:30.508)
And is this something that you want that you're trying to teach your clients to take risks?
Teri Holland (20:36.422)
Not in the way that I do, because I still want to protect my clients to a degree.
Yahel Demeter (20:44.02)
That's exactly why I'm asking because it's a...
Teri Holland (20:45.504)
But I encourage them to take very calculated risks and what they can handle. So I'm the kind of person, I walked out on a job without anything to fall back on and I started a business. I would never tell my clients to do that. I tell my clients, let's build this on the side until you're able to replace your income and you're ready to step into it full time. But for me, I'm the person who walked out on the job and started.
I know now that I can handle a great degree of risk, but with my clients it depends on them and how much risk can they handle? Everyone's different. Yeah.
Yahel Demeter (21:25.902)
And if I would ask you to connect between, to draw a line between risks and success, how would that line be? How would it look like?
Teri Holland (21:39.799)
my gosh, it's so hard to answer. I don't know if I can describe how it would look like.
Yahel Demeter (21:43.95)
Give me the waypoints, okay? Giving the waypoints that connect risks and success.
Teri Holland (21:52.554)
Gosh, you're tough. I don't know. I think, to me, it's like the greater the risk, the greater the success will be, but so will the failure. So in my mind, to the degree that you're willing to risk something, you will get such a greater reward to that same degree. But if you fail, it's gonna be that much harder. That's how I see it.
Yahel Demeter (22:07.799)
Okay.
Yahel Demeter (22:23.31)
I tend to agree with that. But do you feel, not but, but do you feel that people who take risks are often more successful or people who go on the safe path are more successful?
Teri Holland (22:37.814)
people who take risks are more successful.
I think so.
Yahel Demeter (22:42.562)
But wouldn't you say that the way to avoid that say market turbulences is the safe out? mean...
Teri Holland (22:55.398)
I just think when you take a big gamble on yourself, you can gain so much more. You can lose a lot too. You can have a huge loss. Yeah.
Yahel Demeter (23:06.189)
I agree with you, by the way. I agree with you. OK, it's not that I disagree with you, but I'm trying to think what would your listeners think, OK, when they hear us saying that you need to take risks to be successful.
Teri Holland (23:22.228)
Yeah. Okay, well, let me say this. I don't think you have to take risks, not big risks to be successful. I don't think you have to, but what is your definition of success? So for example, like I could, you know, I could compare to my sister who I would say has taken a very safe route in life. She went to university, she got the degree, she's had very long-term employment at different companies. She successfully climbs the corporate ladder.
Yahel Demeter (23:32.744)
That's the next question to you. That's the next question, by the way.
Teri Holland (23:52.594)
gets a great paycheck, she gets lots of good benefits, she has a great lifestyle, she's happy with her life. So I would say she's successful, but would I say that she takes risks? No, she's not a risk taker. So you can be successful without the risks, but I think when we're looking at entrepreneurship, just the act of starting a business is a risk.
Yahel Demeter (24:19.272)
What was the last risk that you took? The last one. this... That's not a risk, you can edit everything.
Teri Holland (24:22.452)
letting you interview me on this podcast.
True, true, I still in control. You know what? I would say that it's our five peak summit. That we have gone big on it. We've decided to go big and that's a risk. It's going very well, but that was a risk to say we're going to book this very big, beautiful venue and we're just going to trust that the people are going to buy tickets and show up. That would be the...
Yahel Demeter (24:38.22)
Okay. Yeah.
Teri Holland (24:57.108)
the most recent risk I've taken.
Yahel Demeter (24:59.608)
Okay, it was a risk, I agree with you, because we went big, right? Yeah, that was a huge question mark, though. Also for me, by the way. But if you go back to the success part, okay? You said something, and that was my next question. What does success mean to you? What is success? And try to avoid the sugary definition.
Teri Holland (25:02.75)
Yeah. Yeah.
Teri Holland (25:27.776)
The sugary answers.
Yahel Demeter (25:30.208)
of success, okay? I mean, don't rehash what everyone else says about success. Just what is success,
Teri Holland (25:38.388)
Yeah. So I think success is, you doing what you said you want to do? Are you accomplishing your goals? Are you living life the way you want to live it? Do you have the money you want, the relationships you want, the health that you want? If you look at all factors of your life, is it where you want them to be or are you on the way to achieving it? That to me is success.
Is that the sugary answer? Did I just give you the sugar?
Yahel Demeter (26:07.606)
And what, no, actually, no, actually, by the way, you need to tell the audience what is, what does sugar mean? but, but, yeah, it was a good, it was a good answer, but, but I, can't continue without asking you what if someone doesn't know what success mean for them? I mean, most people, most people don't know.
Teri Holland (26:15.424)
Yeah.
Teri Holland (26:32.785)
out then you
Teri Holland (26:36.996)
True. That's true.
Yahel Demeter (26:37.122)
They don't know the answers to the question that you just asked. Maybe you do, but most people don't.
Teri Holland (26:41.482)
Yeah. So then I would say that you need to start with getting clear on what you want. And I know a lot of people don't know what they want. So when I sit down with a client and I'll say, do you want? What is it you want? What do you want for your business? What do you want for your life? And they'll start listing things off, but it'll sound like this. I don't want to feel stressed every month. I don't want to worry about where my next paycheck is coming from.
I don't want to ride this up and down income roller coaster of entrepreneurship. I don't want to fight with my spouse all the time. I don't want to get frustrated and yell at my kids anymore. I don't want to feel tired at the end of the day. I don't want, I don't want, I don't want. And I'll say that's all really great, but that's what you don't want. The question is what do you want? So if you didn't have these things, if we take the don't wants out of the way, then what would life look like instead?
Yahel Demeter (27:29.678)
What is it that you want exactly?
Teri Holland (27:38.718)
And then they start thinking about, I would own my own house. I would be able to buy a new car. I would take vacations with my family every year. And then they start to form this picture of, what do they want? What would life look like? And the dollar amount, how much money they want in the bank, how much flexibility they want with their time.
they start to get clear on that, that starts to shape what success would look like. Now we have something to aim for.
Yahel Demeter (28:15.66)
Yeah, I tend to agree with you. know what they say about, I can't remember who said it, what they say about Fakus, that it's not what you are, it's more what you are not, right? So it's very important to distinguish between these. But I want to ask you something else about success. And that's question that actually interests me.
Teri Holland (28:29.546)
Yeah.
Yahel Demeter (28:43.982)
when it comes to success. What's the belief about success that you think is hurting people more than it's helping?
Teri Holland (28:54.742)
A belief about success that's hurting more than it's helping. I think it's how we measure success. I think that people believe that it has to be attached to a dollar value. yeah, and so a lot of people think, if I don't have, if I'm not a billionaire, I'm not successful. Yeah, if I can't measure it. But how do you feel day to day?
Yahel Demeter (28:58.307)
Yeah.
Yahel Demeter (29:08.984)
Such a good point.
Yahel Demeter (29:16.64)
if I can't measure it, right?
Teri Holland (29:23.606)
What are your relationships like? At the end of the day, do you feel like you did good work that day? Do you feel like you have contributed in some way to your family, to society, to your clients? We can't measure that in dollars. We can't make a graph and measure what kind of impact you're having. So I think that that's...
That's the false belief is that success has to be something measurable like money, investments, things that you own and that isn't it. I don't think that's it.
Yahel Demeter (30:01.614)
Do you think that success is a kind of a mindset that you need to shift your mindset towards this?
Teri Holland (30:06.9)
Yeah. Yeah. Absolutely. think that, you know, if you want to feel successful, you can do it right now. And all you have to do is think about a time you succeeded at anything. So if you think of a specific time where you succeeded at something, whether that was, that could be learning how to tie your shoes. And that moment that you figured it out, that's a success.
It could be a time when you competed in a sport and you won or your team won. It could be that you passed an exam that you struggled to study with, whatever it is. But if you can think of that time when you succeeded at something and put yourself back into that moment, you'll feel successful. You'll feel it right now. So anyone can feel successful right now and put themselves into that state of mind.
Yahel Demeter (30:39.438)
Mm-hmm. Mm-hmm.
Yahel Demeter (31:00.782)
Okay. And do you speak of success and performance, right? Because you're a high-performance coach. Do you think that all performance issues are mindset issues? Or are there, I know, are there limits to what mindset can change?
Teri Holland (31:17.078)
I think the majority of them are mindset issues. I think
Yahel Demeter (31:23.576)
Can you give us examples to the one who don't?
Teri Holland (31:28.304)
ones that aren't mindset? Yeah, absolutely. So I would say that that comes down to what is the culture of the company? So you could have someone with a really positive, healthy mindset and if you put them in a terrible culture, over time that negative toxic work culture is going to override their mindset and affect them.
Yahel Demeter (31:29.388)
Yeah. Yeah.
Yahel Demeter (31:45.304)
Mm-hmm.
Teri Holland (31:47.688)
So we need to look at what is the culture, what's the environment that the person's in. And that goes for family situations as well, that goes for any environment you can find yourself in. What is the environment telling us? So that's one thing. Another thing that can limit performance is having...
Yahel Demeter (32:01.985)
Okay.
Teri Holland (32:07.238)
right skill set, having the skills, having an aptitude for something, that's going to affect performance as well. So if you take a person and you put them in a role that they are not going to thrive in, then it doesn't matter what their mindset is, that's not the right role for them. And I see this a lot with, you know, when I've worked with teams and different organizations is they'll take someone, for example, the receptionist, and let's say they have the most amazing receptionist and she's so great, she's so friendly,
Yahel Demeter (32:21.58)
Yeah. Yeah.
Teri Holland (32:35.962)
And every time people come into this business, they love interacting with her and they're always saying how great she is. And so then the company says, well, we need to promote her into a different, like she's doing such a great job. Let's make her the office manager now. Well, now she's working at a desk somewhere in the back of the office and she's doing admin work all day and she's not interacting with people. She's not going to thrive in that role. So her performance is going to be affected.
Yahel Demeter (32:42.296)
Mm-hmm.
Yahel Demeter (32:54.126)
Mm-hmm.
Teri Holland (33:03.7)
because what made her great at what she did was she was the right person in the right role. And so this happens a lot where you take someone who's really good at doing something and then they put them into another role that they're not going to succeed in because that's not their personality fit. That's not the right thing for them to do. Instead, they'd be better off just paying her more money to keep her happy doing what she's good at, which is interacting with people.
Yahel Demeter (33:03.864)
Okay.
Yahel Demeter (33:27.68)
Okay, okay, that sounds right. I mean, I completely agree with you. And now I want to shift the conversation, to talk about your business, okay, about what you do.
Teri Holland (33:34.24)
Yeah.
Teri Holland (33:43.722)
What?
Teri Holland (33:47.381)
Okay.
Yahel Demeter (33:52.802)
because I feel that there are so many layers to what you do. And most people, they know the top ones, right? I mean, I know how deep you go with your clients and I want to show it, okay? So.
Teri Holland (34:08.116)
Okay.
Yahel Demeter (34:11.106)
So.
I think that 20 people
When people approach you, when people hire you, right, they look forward for clarity, most of the people, right? But is there something that you think is more important than clarity?
Teri Holland (34:36.052)
More important? I don't know that I would say more important because it's... clarity is important.
Yahel Demeter (34:40.076)
Almost valuable.
Teri Holland (34:44.438)
confidence.
Yahel Demeter (34:46.487)
Okay.
Teri Holland (34:47.765)
Yeah.
Yahel Demeter (34:50.754)
What do you mean by that? Why confidence is more important than core? Because I think, okay, and maybe some of your listeners will think the same, that confidence comes after you have clarity. So why do you think that it's the other way around?
Teri Holland (35:08.958)
I don't know if that's necessarily the other way around, but I do think that the more confident you are in yourself, the easier it is to get clarity.
Yahel Demeter (35:20.492)
And how do you know that somebody is confident? What are the signs for confidence?
Teri Holland (35:27.574)
What are the signs? So it's in a how a person talks, their communication, how they move, their energy. You can see it, you walk into a room, or let's say you're at an event, and you observe people for a while, you can quickly tell who's confident and who's not based on their posture, how they move, how they interact, how they talk with people. It's that person who walks into a room and everyone turns and looks and they don't know why. But it's that energy that that person's giving off. It's
It's that charisma that comes with confidence.
Yahel Demeter (36:01.002)
And charisma, is it something that I can walk on? mean, is it something that I can change or is it something that I born with?
Teri Holland (36:09.622)
No, it's a skill. It's a skill. lot of, oh, I was gonna say a lot of people think that confidence is something you're just born with. People are just confident or they're not. That's what I used to think. Yeah, I used to think that. was, you know, this shy little mouse, remember, when I was a little girl, I had no confidence in myself. And I had to learn it. And that's why I know that it's a skill. I had to learn how to be confident.
Yahel Demeter (36:12.938)
And if I, if sorry.
Yahel Demeter (36:20.44)
That's why I'm asking.
Teri Holland (36:37.78)
I don't think that many people are born confident. I think that most of us have to learn it.
Yahel Demeter (36:44.054)
Okay, so, so, so you understand what you're saying. So, so we're talking about the transformation part of it, right? I mean, that when people are ready for transformation, they come to you and then you see whether they have confidence, whether they want clarity, where is your starting point point, right? I mean, and what if people are not ready? What what if people don't know?
Teri Holland (37:05.355)
Yeah.
Yahel Demeter (37:11.788)
what they don't know, what if people don't know that they need more confidence? What if people don't know what clarity they want? Okay, how do you know that somebody is actually ready for transformation? Because what you do transforms people, right? From being one person to be another person, to be a better person, right? A business, a better business owner, business, better father, mother, I don't know what, right? A better person. But how...
Teri Holland (37:26.56)
Right. Yeah.
Teri Holland (37:33.014)
Yeah.
Teri Holland (37:39.572)
Yeah.
Yahel Demeter (37:41.356)
Do you, as a coach, because I know that you don't take any client, how do you, as a coach, know that that person is ready for transformation? What are the questions that you ask yourself? Give us examples if you want and can. I don't even know your answers, by the way. So give us a few questions that you ask yourself after the first meeting with that person.
Teri Holland (38:02.699)
I know.
Teri Holland (38:09.994)
Yeah. Yeah.
Yahel Demeter (38:11.182)
that you know whether they are ready for transmission or not.
Teri Holland (38:14.614)
So it actually starts before the first meeting. It starts with, did they fill out the intake form? So I have an intake form that when someone wants to schedule a discovery call with me, they fill out an intake form.
Yahel Demeter (38:21.271)
Okay.
Teri Holland (38:28.598)
person who's not ready for any sort of change doesn't fill out the form. It's an easy form to fill out. Basic contact information, a couple questions about what would you want to focus on in coaching, I get them to rate different areas of their life in terms of how satisfied they are, and then overall how committed they are to changing. So very easy to fill out. It takes less than five minutes. Someone who's ready for transformation. Yeah.
Yahel Demeter (38:54.072)
But it's an online form, Teri. People can just write whatever they want. I I can tell you that I'm ready for transformation, but I don't. But I'm not.
Teri Holland (38:58.944)
Sure, they can.
Yeah, but this is the first step. This isn't the only screening I do. This is the first one. So a person who's not ready to change will not fill out the form. And if they don't fill out the form, I cancel the discovery call because there's no point in going forward. A person who's ready to change will fill out the form. So that's my first screening tactic.
Yahel Demeter (39:08.354)
Okay.
Teri Holland (39:25.59)
It's just a it's an NLP. We call it an upfront task. I task them with fill in this form. They either do it or they don't. If they don't do it, they're not going to be a client. If they do do it, we're off to a good start. So then it's when we get into the conversation, I look for things like their awareness level. How aware are they of the problem? And some people aren't really aware of what the problem is. They just know that they're not happy.
They know that things aren't working. What they're doing right now is no longer working for them, but they might not necessarily know what the problem is. That's fine. That's my job. I'll help them figure out what the actual problem is.
Yahel Demeter (40:02.69)
That's exactly what I wanted to say. It's not, it's yours, it's not theirs.
Teri Holland (40:06.546)
Exactly. So I'll get to that part. I get to the root of the issue. But I want to know what is their level of awareness? So do they know there's a problem, but they don't know what it is? Or have they done a lot of sort of introspection and they have a clear idea of it? That gives me some kind of framework to work with. But that's not going to tell me if we're working together or not. That just tells me where we're starting. But then a couple things I'll ask them. One question I always ask, and this I learned from Tad James, is
Yahel Demeter (40:10.584)
Okay.
Teri Holland (40:36.702)
I asked them, are you willing to do whatever it takes to succeed? And in the frame of what's legal and what's within moral parameters.
Yahel Demeter (40:47.086)
But how people can answer this question is almost unfair to ask that question, I think.
Teri Holland (40:52.288)
How? How is it unfair? It's a yes or a no. Are you willing to do whatever it takes or not?
Yahel Demeter (40:55.168)
because
Because people don't know whatever it takes. mean, people don't know what it takes. So how can they answer that? And how you can determine whether they are ready for transformation based on that?
Teri Holland (41:00.276)
Right. Right.
Teri Holland (41:06.364)
easily because a person who says to me well I don't know Teri that really depends they're not ready for a transformation but the person who says
Yahel Demeter (41:12.782)
I see. see. If you will try to question or to understand what it really takes in advance, they're not ready for transformation.
Teri Holland (41:19.37)
that. Yeah, you're not ready for it. But the person who says yes, without knowing what it's going to take, without knowing the hard work that's ahead of them, without knowing what that means, but they say yes, and if they're congruent about it, then that's a person who's ready to change.
Yahel Demeter (41:34.648)
So in other words, you're saying that if somebody is pushed with the back against the wall, they will always say yes. And if people are not with the back against the wall, they're not 100 % ready for change.
Teri Holland (41:46.93)
Not necessarily. So change is motivated by different factors. So some people it's because things have gotten so bad that they cannot exist in the state they're in anymore. So that person has their back up against a wall. They will do anything they have to to get off the position they're in because it's too painful and they cannot continue doing that anymore. That person is going be ready for change. But sometimes people they're not there yet. They're in what we call the gray zone where things are
Not bad. They're not great, but they're not bad. It's comfortable.
their backs not up against the wall but they still want more than what they have in life and that person could still be ready for change without being in the same dire circumstances as the person whose life is falling apart or they're completely miserable.
Yahel Demeter (42:41.518)
And what type of clients do you prefer? Which, which, you know what, I'll rephrase the question. It's not what, what type of friends you prefer, what type of friend is easier for you to work with those in the gray area or with the back against the walls against the wall.
Teri Holland (42:59.326)
Yeah, I think it depends on more factors than just that, what makes them easier. I would say to get started, the one with their back up against the wall, they're easy to start with because they're highly motivated. When pain is the motivator, the higher the pain, the higher the motivation, and they will start out very strong. But the problem with that client comes later down the road because as the pain diminishes, the motivation diminishes. So it's harder to keep that client focused on what they want and moving forward.
Yahel Demeter (43:17.389)
Mm-hmm.
Yahel Demeter (43:21.154)
Yeah.
Teri Holland (43:29.106)
So it really depends. Like there's there's pros and cons on either side. They'll start a lot stronger. And I can give you a good example of this. So back before I was coaching, when I was a personal trainer, I would have clients who would come to me and they would say, my doctor has told me that I have to make these lifestyle changes, or I'm going to die young. My doctor has predicted I'll have a heart attack within the next five years if I don't change something dramatically. Or
You know, in one case I had a man come to me who said, I've already had three heart attacks. I don't think I'll survive a fourth. I need to make a change. And when those clients would come to me, I would think, wow, this person is so motivated. They're going to do, their life's on the line. They're going to do everything possible to turn their health around. And they would lose, let's say about 20 pounds and they'd start feeling better. And their blood pressure was coming down.
Yahel Demeter (44:16.526)
Mm-hmm.
Teri Holland (44:27.614)
and their blood sugars are stabilizing. And as they start to feel better, as the pain's diminishing, so with their motivation. And then suddenly they'd start missing some workouts here or there. They would start, you know, once a week, maybe having a burger and fries, and then maybe that was twice a week. And then soon they would just slip into old habits and they would disappear. And they'd come back to me months later in the same state that I started with them in.
And they'd say, wow, now I really need to make a change. I'm ready. I'm ready this time. And we'd play this cycle. But then I would have, sometimes I would have someone come to me and they would say, Teri, I am getting married next summer and I know how I want to look on my wedding day. And I know how I want to look in those photos and I will do whatever it takes to get there. I am ready. And you know, that person would be motivated. They would stay motivated. They'd reach their goal.
they'd keep going. And I always thought it was so backwards. I was like, person whose life is on the line loses their motivation so quickly, but yet the person who just wants to look good in a dress on one day stays motivated the whole way. It was so easy to work with. that, the difference was their focus. So the person who's afraid that they're going to die is focused on what they don't want.
Yahel Demeter (45:42.082)
Did you think it? Sorry.
Teri Holland (45:52.81)
The person who knows what they want, is focused towards what they want, that is a sustainable motivation because it's not driven by the pain. It's not driven by, need to get out of this pain. It's driven by focusing forward on what they want. And that's the biggest difference.
Yahel Demeter (46:08.59)
Or maybe it is driven by external and internal motivations, right? mean, looking good is 100 % external.
Teri Holland (46:17.406)
Is it? You think so? I don't think so.
Yahel Demeter (46:18.72)
I think so. Yeah. And people, people hire a coach, don't you think?
Teri Holland (46:24.682)
Well, yeah, it might be external. I can see how it seems external motivation. But do you think that anyone outside of them really cares if they lose weight for their wedding? No, they care. How they want to look.
Yahel Demeter (46:35.414)
No, but they think people actually care. People think...
Teri Holland (46:41.706)
Yeah, no one cares. No one cares.
Yahel Demeter (46:44.428)
It's how they feel, right?
Teri Holland (46:45.866)
how they feel. And whereas the person whose doctor is telling them they have to do it, that's external motivation. The doctor is saying you have to make this change, but they internally aren't ready to do it.
Yahel Demeter (46:56.148)
Exactly, but that should be internal. That's exactly what I'm saying. It's the other way around. Tell me, what is the biggest transformation you have ever witnessed with the client? The biggest thing.
Teri Holland (46:59.306)
Yeah. Yeah.
Teri Holland (47:08.15)
there's been so many. I've seen clients. Well, one that comes to mind immediately was a realtor I worked with who kept hitting the same commission level every year, was making the same amount of money, could not... He felt like there was a ceiling there, that he could not go past that. And what he did, he just couldn't break through that ceiling. And we did a breakthrough session, which...
Yahel Demeter (47:12.568)
Choose one.
Teri Holland (47:36.646)
is a one or two day very intensive full days of coaching and three weeks later he got his biggest commission ever that he was not expecting this property to sell the way it did and he became a millionaire and he went like his income increased so much just after three weeks that was an incredible transformation and it was changing his belief system of what he believed about money what he believed about his worth and what he believed about what he could do
So that was one that was very rapid and very powerful transformation.
Yahel Demeter (48:11.468)
You know that, you know that I can give you my angle on it because about it, because sometimes when people hire me as their business strategist, the first question that I ask myself is how many times they lived the same year again and again. Yeah. And sometimes people just live the same year again and again, the same thing again and again for 20 years. People own a business for 20 years.
Teri Holland (48:28.064)
Yeah. Yeah.
Yahel Demeter (48:41.6)
And nothing changes, not even the income, by the way. Nothing changes.
Teri Holland (48:44.34)
Yeah. Yeah. That's rough. Yeah.
Yahel Demeter (48:49.228)
Yeah, 100%. Teri, if I gave you five minutes to help someone to change, to shift their life, what would be the first thing that you will try to unlock? The first thing that you will try to reach? Yeah.
Teri Holland (49:08.534)
in five minutes? Oh well it depends on the person. It's so personalized. There's so much to change there. Where do we start? I feel like I need a problem. Like there needs to be a problem and then I know where to start from.
Yahel Demeter (49:15.169)
me, take me as an example.
Yahel Demeter (49:36.45)
I want to be less perfectionist.
Teri Holland (49:39.528)
Okay, how is that a problem?
Yahel Demeter (49:41.395)
I think that being professional, it holds me back in so many areas in my life. So many areas.
Teri Holland (49:48.214)
How specifically? How specifically does it hold you back?
Yahel Demeter (49:53.738)
Because sometimes if I know that I will not... This conversation is not about me, by the way. Okay? It's about you. Okay? But I'm just giving you an example, a real example, by the way. Okay? But sometimes I feel that if I wouldn't be so perfectionist, I would do more. I would achieve more because I did more, not because I was a perfectionist. Because everything I do... You know me, Teri. Everything I do...
Teri Holland (50:05.14)
Yeah, yeah, yeah, I appreciate it. Yeah.
Yahel Demeter (50:22.286)
need to be pixel perfect. For example, I went to our website a couple of days ago when I texted you because the button wasn't aligned. And it was a five pixels issue, And I fixed it. And then I saw what I texted you about, right? But that's the reason I went to check how the website looks like. So if I want to change it and I give you five minutes,
Teri Holland (50:32.534)
okay. Yeah. Yeah.
Yep.
Yahel Demeter (50:50.978)
to shift something and to make me realize that you're the right person that I need to talk with about it. What would you do? What would you try to fix or to show me?
Teri Holland (51:02.71)
So I wouldn't try to fix anything, because I don't think anyone needs to be fixed. But what I would do...
Yahel Demeter (51:07.404)
That's a good observation.
unlock, something that you'll try to unlock. That's the word that I used earlier.
Teri Holland (51:13.738)
Yeah, so just what I started there with some very specific questioning. The type of questions that I ask are designed to start unraveling the problem. So I'd continue down that same line of questioning that I started with. If I only had five minutes, I would do that. I would probably use from NLP some slight of mouth techniques, which are
very specific linguistic patterns that help to reframe a person's beliefs very, very quickly. So I'd probably do that. Yeah, for five minutes, that's that's where it starts.
Yahel Demeter (51:56.91)
I'm about right. And if I continue in your business journey, in your professional journey, I didn't want to ask you that because I wasn't sure that you are ready for it. But I think that you are. And don't try to edit it afterwards. is there something, Teri, that you used to teach?
Teri Holland (52:13.257)
Okay.
Teri Holland (52:17.725)
Ha ha ha.
Yahel Demeter (52:26.336)
or believe or coach people with that now you see differently, now you think it's different.
Teri Holland (52:34.802)
Yeah, so I used to teach, so based on the NLP model, I used to teach that ADHD is not real. That it's just a collection of behaviors that a person may have that no longer work for them and that a person could learn how to behave differently. My beliefs about that have changed dramatically.
So I no longer believe that it's just a series of behaviors that don't produce a desired result. And I've gone up against people in the NLP world challenging those beliefs as well. What I believe now is that we have different types of brains, just like we have different blood types, we have different brain types and different brain types function best in different environments.
I do believe though that someone with ADHD can learn and adopt different behaviors that are going to help them and make life a lot easier for them. But I no longer believe that it's not a real condition.
Yahel Demeter (53:37.198)
Okay, that's actually, I need to think about what you just said because it's so true.
Teri Holland (53:45.685)
Yeah.
Yahel Demeter (53:49.314)
Can we change the subject?
Teri Holland (53:51.658)
Yeah, of course.
Yahel Demeter (53:53.848)
So I want to talk about your coaching, Teri.
Teri Holland (53:57.054)
Okay.
Yahel Demeter (53:59.446)
about reframing. You are the person you're the kind of person that who frames everything for other people. When was the last time that somebody will feed something for you and you said, that's it.
Yahel Demeter (54:18.156)
And what was it if you want to share?
Teri Holland (54:20.433)
man.
Teri Holland (54:26.698)
That's tough one. I can't think of the last time someone reframed something for me, but I feel like it was probably you while we were working together.
Yahel Demeter (54:37.198)
So it was a long time ago then.
Teri Holland (54:40.682)
Yeah, but I think it was probably during our time working together. I can't remember specifically what it was, but I know there was more than one occasion where you reframed something and it made me see it differently. Yeah.
Yahel Demeter (54:55.904)
Okay, so. Okay, so. So my next question is about performance. Okay, because you're all around performance. In business, we measure performance in certain ways in coaching. It is different, right? It is more subtle. How do you measure if somebody actually makes a progress if somebody
is really growing.
Teri Holland (55:27.38)
Yeah, great question. So it's really subjective. It's based on the client. So are they seeing changes in transformation? But the biggest marker for me is something that I ask my clients in very early on in the process is how will you know when the process is complete? Or how will you know when this problem is gone? And whatever they tell me is part of their evidence procedure. That's an NLP term.
So if they say, I'll know the problem's gone when I can stand on stage confidently and speak without feeling shaky, without feeling like I'm gonna faint, that's how I'll know it's gone. So that becomes the marker. And that's when we know the problem's gone is when they're able to do it.
Yahel Demeter (56:13.089)
Okay.
Yahel Demeter (56:16.79)
Okay.
Last question, Teri, before the rapid questions and the question from Ami, your last guest. Yeah. Let's say tomorrow you had to start from scratch. Everything from scratch. No followers, Teri, no good mornings. Nobody knows who Teri Holland is. No certifications. What would you focus on?
What would you build first? Let's say that you're trying to build the same business that you have.
Teri Holland (56:51.446)
Probably finding a job.
Yahel Demeter (57:06.156)
What would be your first focus?
Teri Holland (57:09.436)
it's so hard to say. It's a good question, but just let me think for a moment. If I were starting again, no followers, no certifications, and build the same business? Well, part of me wants to say I would start with the training. I would go learn the skills because I, as much as I see in the coaching industry, so many uncertified, unqualified coaches, and it's not a regulated industry by any means.
I'm a firm believer that you need to have skills and tools to be able to coach someone effectively that you shouldn't just be coaching from your own life experience. That's not coaching. And so on one hand, I think that's where I would start is looking for, okay, what do I need to learn and where can I go learn these skills? They're probably the first thing, but that wouldn't help me build the business. If I was thinking about exactly like how to build a business.
Yahel Demeter (57:44.387)
Mm-hmm.
Teri Holland (58:06.26)
The first thing I think I would do is start building an audience, whether that's through the podcast or through social media. But I think I would start building an audience of followers and then start testing an offer and seeing what people are interested in, what might sell to this audience.
Yahel Demeter (58:28.972)
You know, I didn't, I didn't think, I mean, I didn't prepare myself for your answer. I didn't know what you're going to say. And I must say that your answer is so inspiring because what you just said is I'm not going to tell people what they need. I don't know what people need. First of all, I'll ask them what they need. Then I will see how I can deliver that.
Teri Holland (58:57.92)
Yeah. Yeah. cool.
Yahel Demeter (58:59.286)
It shows so many things, so many things about your entrepreneurial skills, about your approach to your clients.
Yahel Demeter (59:11.853)
I really liked that answer. I really liked it. So are you ready, Teri, for your rapid question? What do want me to ask first, the question from Ami or the rapid question?
Teri Holland (59:14.592)
Thank you. Appreciate it. Appreciate it.
All right.
Teri Holland (59:23.668)
Whatever, whatever, it's your interview. You do what you want.
Yahel Demeter (59:27.022)
But you're editing it, so... So let's start with the question from Ami. So Ami who you interviewed last week... I also know Ami, by the way. She's a very talented graphic designer. So she asked if you knew the impact that print would have...
Teri Holland (59:29.58)
True.
Yahel Demeter (59:56.384)
on your business. Why don't you use it?
Teri Holland (01:00:00.992)
Yeah, so this is a great question for me to answer because I really avoided using print. I believed print was dead until Ami made me these beautiful business cards that I was really excited to start sharing and I saw the impact that they were having when people would take that card. They are, they're beautiful.
Yahel Demeter (01:00:19.534)
They are beautiful.
Teri Holland (01:00:23.866)
I for me, like something I've been wanting to do, I tested it out a few times, but I haven't been consistent, is sending thank you cards to people. Like a handwritten card.
and because I think that would have such a great impact. I know it did when I did send them out for my podcast. Just the way I was doing it was not sustainable. I was customizing the cover of the card with a photo, a still shot of the interview, and that would just take too long to have enough of them to just justify a custom order and then send them all out that it would take too long. So I've been stalling on it thinking of how I can make it still that
personalized, which is why I haven't done it yet, but I think I've come up with a solution. So that would be the thing that I would do next is start sending thank you cards and birthday cards. I always ask my clients for their birthday because I want to send birthday cards and I haven't organized myself to do it. But I think how special would that be if you got a card in the mail from someone who maybe worked with me years ago and they get a birthday card just acknowledging their birthday.
I that's pretty special. So that's how I would use print and how I'm planning on using it.
Yahel Demeter (01:01:36.023)
It is special.
Yahel Demeter (01:01:41.996)
Okay, so rapid questions. So Teri, I didn't tell you that, but I prepared different rapid questions for you.
Teri Holland (01:01:42.955)
Yeah.
Alright.
Teri Holland (01:01:52.148)
I knew you were gonna do this, I had a feeling.
Yahel Demeter (01:01:54.414)
Because you know what other questions are, right? What the questions are. So it doesn't make any sense, really.
Teri Holland (01:01:58.644)
I know, I know. Okay, so you ask. It's fine, okay, you ask me yours. They're gonna be hard, I know it.
Yahel Demeter (01:02:06.582)
Okay, okay, if you want, can ask you afterwards if you prepared something, okay, Teri, favorite TV series.
Teri Holland (01:02:10.038)
No, no, Ask me yours.
Teri Holland (01:02:17.656)
my goodness, I struggle to come up with favorites of things because I have so many. But if I were to pick the TV series that I watch the most, like a show that I'll watch on repeat over and over again, then I would say Big Bang Theory.
Yahel Demeter (01:02:34.08)
Okay, favorite drink.
Teri Holland (01:02:37.792)
Tea
Yahel Demeter (01:02:42.291)
one thing that you really like that someone is doing.
Teri Holland (01:02:47.488)
Like how so? Like anything that I like that someone's doing? Anything? I really like Amy Porterfield's social media. I love how she does her reels and her video content. I think it's so spot on. Yeah, I'm gonna go with that. Yeah.
Yahel Demeter (01:02:50.187)
Anything.
Yahel Demeter (01:03:05.824)
OK, so now one of your rapid questions. What inspires you?
Teri Holland (01:03:12.576)
my clients.
Yahel Demeter (01:03:14.562)
How come?
Teri Holland (01:03:15.924)
watching their transformation and their willingness to be open and vulnerable and the changes they make. That's what inspires me.
Yahel Demeter (01:03:24.586)
what you wouldn't take to a deserted island.
Teri Holland (01:03:28.48)
what I wouldn't take.
Teri Holland (01:03:38.0)
I wouldn't take my dogs and that sounds backwards because most people would say they'd want their dogs there. But I think, I love my dogs, but I think one, I think they'd be much happier here and like you know their normal life. But also if I was on a deserted island and I had my dogs with me, I think they would stress me out because I'd be so worried about them and making sure they had enough to eat and taking care of them.
Yahel Demeter (01:03:44.162)
And I know how much you like, you love your dogs.
Teri Holland (01:04:07.936)
that I think it would impede the process of getting off the island.
Yahel Demeter (01:04:13.944)
Okay.
Teri Holland (01:04:14.856)
Yeah, I would rather they were here with like family being taken care of living their very bougie doggy lives.
Yahel Demeter (01:04:22.39)
It's amazing to me that you answered that question like that because it shows, I mean, you know what it shows, right? It shows that you think about others before you think about yourself because for you, it's better that your dogs will be there, right? But for them, it wouldn't be so good. So we'll skip the karaoke song. You can say what is your favorite karaoke song if you want. Please do.
Teri Holland (01:04:31.83)
thanks.
Yeah.
Teri Holland (01:04:45.743)
I will, I will, because I love this question. Totally clips of the heart, Bonnie Tyler.
Yahel Demeter (01:04:53.486)
Okay. Remind me to step out of the room when you do that. Yeah, I don't like this sound.
Teri Holland (01:05:00.176)
What? Is that because you don't like the song or you don't think I can sing?
Yahel Demeter (01:05:05.035)
No, no, I don't like the song. I'm sure you can sing, but I don't like the song. Yeah.
Teri Holland (01:05:08.681)
What? How do you not like that song? It's so good! Oh, friends off.
Yahel Demeter (01:05:12.77)
I don't know. I don't know.
Yahel Demeter (01:05:17.247)
If I asked you to cook dinner for someone, a celebrity, dead or alive, who would it be and what would you cook?
Teri Holland (01:05:30.288)
man, I would pick no one. I don't want to cook anyone dinner.
Yahel Demeter (01:05:35.384)
So let's say that you have to cook.
Teri Holland (01:05:37.654)
have to.
Yahel Demeter (01:05:38.574)
for celebrity that over lives.
Teri Holland (01:05:40.768)
So I would choose Steve Jobs because I think he'd be fascinating to have a conversation with and I could learn a lot from him. Actually, no, you know what? No, I'm changing my answer. I always say Steve Jobs when I'm asked questions like this, but I'm gonna change it today. I'm gonna pick Frank Kern, who is in my mind, the best marketer, the best copywriter of our time. Because I could learn a lot from him today about what works and what doesn't work.
I think he'd be a lot of fun to have over for dinner and what I would cook for him I think I've never made this in my life, but I think Frank is like a like a Like a fried chicken kind of guy would like some fried chicken So I'd probably figure out how to make some fried chicken, but I don't know I've also heard he's been doing some healthy things lately. So maybe he wouldn't be into that right now, but I think I'd figure out how to make fried chicken Maybe in the air fryer cut down some of the fat for him. I don't know
Yahel Demeter (01:06:22.03)
You
Yahel Demeter (01:06:38.99)
Okay, that makes sense.
Teri Holland (01:06:39.584)
Yeah. Yeah.
Yahel Demeter (01:06:43.822)
That's it for today Teri. You're done.
Teri Holland (01:06:45.312)
That's it. Okay, survived. It's fun being on this side. It's fun being on this side. Yeah.
Yahel Demeter (01:06:50.636)
What was it? Hmm?
I'm sure. Did you think they will ask you something that they didn't ask? I mean, did you expect a question that they didn't ask?
Teri Holland (01:07:04.414)
No, no, I had no expectations. I had no idea what you were gonna ask. Yeah, other than Ami's question, I knew you'd ask Ami's.
Yahel Demeter (01:07:08.898)
Okay. But yeah, and you and you knew that I'm going to change the rapid questions, right?
Teri Holland (01:07:16.903)
I knew that. I knew you would.
Yahel Demeter (01:07:20.162)
Yeah, that's why I asked you to write it down.
Teri Holland (01:07:23.7)
You
Yahel Demeter (01:07:26.378)
Awesome, Teri, thank you for taking us into your world. For me, it was fascinating. I actually learned a few things about you. Yeah, and I hope that your audience will survive a one-hour episode.
Teri Holland (01:07:28.064)
Thank you.
Teri Holland (01:07:35.296)
Cool.
Teri Holland (01:07:42.738)
I'm sure they will. Let me ask you a question now. What was the most surprising part of our conversation for you?
Yahel Demeter (01:07:46.488)
Yeah, sure.
Yahel Demeter (01:07:51.298)
What you said about your dog.
Teri Holland (01:07:53.364)
really?
Yahel Demeter (01:07:54.754)
Yeah, because it showed me.
Yahel Demeter (01:08:00.59)
It's just so many things. mean, the fact that you think about others before you think about yourself, that's inspiring, Teri. And that is, honestly, that's the reason. It's not that I'm trying to advertise you here or something, but that's the reason people should hire you. And knowing you, you don't care about the optics of the processes.
Teri Holland (01:08:20.15)
Thank you.
Yahel Demeter (01:08:30.498)
making with people. Usually don't share it by the way. You never share it actually. But I think that it says so much about you. The fact that you're here to help people and your business growth is based on that and not the other way around. So, so many good things.
Teri Holland (01:08:37.942)
Yes.
Teri Holland (01:08:56.79)
Thank you, I appreciate that.
Yahel Demeter (01:08:59.982)
So thank you, Teri
